12 Secret Facebook Features Every Marketer Should Use

12 Secret Facebook Features Every Marketer Should Use

Mastering hidden Facebook features will help you get ahead of your competition.

Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially.

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8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

8 big social media mistakes businesses make (and how to avoid them)

Social media marketing is vital for business growth these days.

Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely.

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A Comprehensive Guide to Your Social Media Image Sizes

Make an impact with your social media images!

Social media image sizes for Facebook, Twitter, LinkedIn, Pinterest, Instagram,  Google+,  YouTube, Tumblr, Vine, SnapchatHarnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional.

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How to Foster a Cohesive Social Media Brand

Are you using social media marketing to extend your brand’s reach?

Build a cohesive social media brandIf so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

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15 Fantastic Books on Social Media Marketing

Do you want to learn more about social media marketing? You’re not alone.

15 awesome social media booksBy now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest methods can feel overwhelming sometimes.

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How to Easily Make Animated GIFs from YouTube Videos

Animated GIFs are all the rage.

How to easily make animated GIFs from YouTube videosChances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing.

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How to Get Started with Instagram Marketing

Instagram is a powerful tool for establishing a visual brand identity.

How to Get Started With Instagram MarketingIt enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started.

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