The folks at Socialnomics have just released another amazing video: Social Media ROI. It offers some terrific examples of how companies and organizations are leveraging social networks to drive business growth and brand awareness. It lays out the case for social media engagement and how it can help you achieve success.
Marketers continue to struggle with how to measure social media. Instead of trying to determine Return on Investment, they need to quantify a new kind of ROI: Return on Involvement.