How Fortune 100 Companies are Leveraging Social Media [Infographic]

Burson-Martseller, a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. The study, called “The Global Social Media Check-Up”, found that 79% use at least one of the four top social media platforms:

  • 65% have active accounts on Twitter
  • 54% have a Facebook fan page
  • 50% have a YouTube channel
  • 33% have a corporate blog

Flowtown has created a terrific infographic that tells the visual story of these findings and illustrates how the largest corporations are using the social-media engagement model:

And here’s the SlideShare presentation that Burson-Martseller created based on its study results:

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