20 Top Twitter Monitoring and Analytics Tools

Social media is much more than a way to stay connected and to have fun: It’s a way to market yourself, your business, and your products and services.

[This post has been updated. See my most recent list of the 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013.]

100+ Social Media Monitoring ToolsBy establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. While participating in social media is good, it can be difficult  to track how you’re performing — Are you actually reaching your target market? How is your brand perceived? What are people saying about you and your products?

Here’s why Twitter is one of the best social media platforms for listening:

  • Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion.
  • Wide reach. Twitter is useful to many different types and sizes of businesses.
  • Direct feedback. You hear what people are saying as they say it.

There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. They can help you judge the effectiveness of your efforts and keep track of what people are saying about you. Here are a few to help you get you started with sentiment and behavioral analysis so you can maximize Twitter’s benefits:

Twazzup: A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds, and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool.

TwitterGrader: Twitter Grader is a free tool that allows you to check the power of your Twitter profile. It looks at a variety of factors including the number of followers, power of those followers, and the level to which you are engaging the community. It takes just a few seconds to generate your free report.

Twitscoop: Twitscoop is a real-time visualization tool which enables users to “mine the thought stream” provided by Twitter. Its algorithm cuts every English non-spam tweet into pieces (“tags”), and ranks them by how frequently they are used versus normal usage. It detects growing trends in real time, identifies breaking news, and monitors specific keywords. It also creates custom graphs that display the activity for any given word on Twitter.

TweetBuzzer: TweetBuzzer lets you see which brands get talked about most on Twitter. You can see and track the top tweeted brands in a 24 hour, 7-day, or 30-day period.

TweetEffect: Find out which of your Twitter updates made people follow or leave you. The site lists all the Twitter updates that had an effect on your follower numbers. Updates that made people leave are displayed in red, others in black.

TweetPsych: TweetPsych uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets and works best on users who have posted more than 1000 updates. It also works best on accounts that are operated by a single user and use Twitter in a conversational manner, rather than as a content distribution platform.

MicroPlaza: MicroPlaza looks at your Twitter network and displays all the links shared by the people you follow with associated tweets — what MicroPlaza calls “tiles”. The tool only looks at public time lines and tweets, not direct messages or protected accounts.

Twittercounter: TwitterCounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. You can also compare absolute growth of multiple twitter accounts or contrast them with your competitors’ expansion, enabling you to track, measure, and redesign your strategy.

Twitter Analyzer: This is an interesting tool — if you love using Google Analytics then this will impress you. You can see how many of your followers are currently online, who retweets your messages, what people are writing about you, Twitter following stats, your tweeting habits, and much more. Twitter Analyzer puts your stats in chart form, making them easy to understand.

Twitturly: Twitturly tracks the URLs flying around the Twitterverse and provides a quick, real-time view of what people are talking about on Twitter. Each time someone tweets a URL to their followers, Twitturly takes note of it and applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top100.

Tweettronics: Tweettronics is a tool to analyze, discover, track, and engage with Twitter conversations about your products, brands, and topics.

Twitalyzer: Twitalyzer is a free tool to evaluate the activity of any Twitter user and report on dozens of useful measures of success in social media. This powerful tool can help you measure the influence, popularity, velocity, and generosity of your Twitter account.

Tweeps: What do they tweet about? How much do they tweet? How social are they? Do they use hashtags? Share URLs? Tweeps answers these questions and more. It analyzes the content of Twitter users’ tweets to find interesting statistics about them, and updates them several times a day. You can use Tweeps to help you decide who to follow, who you would like to be following you, or just to discover interesting information about Twitter users.

Monitter: As its name implies, it’s a simple Twitter monitor that let you “monitter” the Twitter world for a set of keywords and watch what people are talking about in real time.

Spy: Spy is an easy-to-use tool that visualizes the conversations on Twitter, Friendfeed, Flickr, blogs, and other social networks and enables you to listen in on the interactions you’re interested in.

TwiBuzz: TwiBuzz is a tool that tells you how often people are using Twitter to tweet your favorite keywords in real time. It plots the current and historical tweet rate in tweets per minute (TPM) for your search terms. TwiBuzz tracks a predefined list of terms, but you’ll find that it’s easy to add to that list. Once a term is added, TwiBuzz will have its first TPM data point for that query within a few minutes.

Emotionstream: Emotionstream is a data mining research project that searches for emotion patterns on Twitter. The goal behind this project is to develop algorithms to find trends about what is making people happy in real time by using Twitter data.

Klout: Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. It collects data about the content you create, how people interact with that content, and the size and composition of your network. From there, it analyzes the data to find indicators of influence and helps you interpret the data.

Web2express: Web2express Digest uses open semantic and NLP tools to analyze millions of Twitter conversations and blogs. It auto-discovers trending topics from fresh Web content and enables you to view new Web conversations around topics, enabling efficient monitoring of products, brands, companies, or competitors in real time.

BackTweets: This Twitter monitoring tool is used to search for particular links on Twitter. It also has an advanced search option which makes your searching more flexible.

Are you using any of these tools to monitor your brand or products on Twitter?


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  • http://twitter.com/LoveStats Annie Pettit

    There's a few here I haven't heard of before. Will definitely check them out.
    http://www.tweetfeel.com is another service. Very quick, easy and fun.

  • http://ileane.wordpress.com ileane

    Hi Pam, I used a few of these before. There's another tool that I really like called Buzzom Premium. It provides awesome stats about your trends for tweeting and following. You can filter DM spam and schedule tweets from within Buzzom premium too.

    Thanks for the links.

  • http://kikolani.com/ Kristi Hines

    I’ve used Twitter Grader a few times – I’m always curious what it takes to reach that 100% – if you have 99.8% (like mine does) then it just says that your account is in great shape and doesn’t give you the tips you need to bump up that extra .2%.

    • http://www.famousbloggers.net Hesham Zebida

      Probably they are following the fact that no body is perfect :)

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  • http://www.facebook.com/antoine.guiral Antoine Guiral

    Hi, tweet effect is a fake…there is no way with the api to get followers for each tweet…

    Moreover, I use http://twoolr.com (private beta), have you try it?

  • http://seo2.0.onreact.com Tad Chef

    MicroPlaza is broken for several days in a row.

  • http://www.pamorama.net/ Pam Dyer

    It's a great service — hopefully they'll be up again soon.

  • http://www.pamorama.net/ Pam Dyer

    I agree, Kristi, they could be a lot more helpful. Since they don't reveal the details about the algorithm they're using, people are in the dark about how to improve their Twitter presence.

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  • Stephen Hayes

    http://rtcampaigns.com is a new one that I just came across.

  • k4ush4l

    I use Monitter and Klout. TweetEffect sounds cool. I will try it. Thanks =)

  • http://untitledstartup.com Adam Schoenfeld

    Excellent list. Thanks for putting this together!

    Have you checked out Rowfeeder? It is a relatively new option that let's you track tweets in a spreadsheet in real-time (http://rowfeeder.com)

  • http://nittygriddy.com/ Ingrid Abboud

    This is such a useful post Pam :)! Thanks a lot for taking the time to list and explain them. There are several that I wasn't familiar with and definitely a couple that I I'm gonna' try out asap.

    PS. Your blog rocks! You always manage to write very interesting and insightful articles – and I keep coming back for more :).


  • http://www.thegoldandoilguy.com/ Christina

    Thanks for compiling all this. Now I have to read you followers comments and see which is best to use.

  • http://twitter.com/lefreddie Freddie Winckler

    20 great twitter tools

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  • weekendfamilybreaks

    Great list of tools. thansk for posting. I now have the fun of chekcing them all out :0)

  • http://www.sleepingbagshop.co.uk/ Tom

    Brilliant, I have been looking for a list of Twitter tools for a while so I can actually quantify how well our efforts are working. Cheers for this.

  • http://www.tweetcited.com Tweetcited

    I use a lot of these tools. Most of them are great. But to get a quick idea of a user´s activity on Twitter (before I decide to follow him/her for example), I use http://www.socialtension.com/twittermonitor/. Works great.

  • http://www.tweetcited.com Tweetcited

    I use a lot of these tools. Most of them are great. But to get a quick idea of a user´s activity on Twitter (before I decide to follow him/her for example), I use http://www.socialtension.com/twittermonitor/. Works great.

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  • Mansu

    One more tool to add, tweettwain, a simple but powerful tool to monitor and manage twitter accounts.

  • http://www.earnmoney-fromhome.com/blog2 bryanwongyh

    Wow Pam,

    This is a great list! But if you were given a choice to choose 5 of them, which one would you choose? I know I’ve used TwitterGrader already and a few more. I just don’t feel like using so many to manage my tweets.

  • Tracy

    Another great one is http://socialgrapple.com — tracks Twitter accounts over time, see who has followed/unfollowed you in detail, plus querying by dates (“who followed me while I was at this conference?”). And you can track your competitors too and see exactly what’s going on with their accounts!

  • unsere agentur

    I use Tweetdeck. Tweetdeck has a lot of function to use Twitter.

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  • http://www.smoeye.com Smoeye

    Thanks for sharing.Smoeye (http://www.smoeye.com) is a social media monitoring tool.You can get reports of your social media accounts activity :Here are the currently supported plateforms :facebook,twitter,youtube,dailymotion,linkedin,viadeo,flickr,foursquare-venue,wat,google-plus,digg,vimeo,foursquare-people,vkontakte,quora-topic,quora-people,metacafe,slideshare,deezer,last.fm

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  • http://www.facebook.com/people/Cassidy-G-Callahan-Cash/58902141 Cassidy G. Callahan Cash

    this is very helpful, thank you for posting–but you might check your list. Some of the services (Like TweetEffect) are no longer available.

  • Jared Floraugh

    http://twitterape.com is good for monitoring trends (if you can get over the dull layout lol).