Remember earlier this year when the media was dominated by coverage of Facebook’s privacy policies? Everyone was up in arms, condemning the company for exposing user information as a result of launching the Open Graph and Instant Personalization initiatives at the company’s f8 conference.
Following weeks of debate, the company announced new features to address the criticism that emerged. CEO Mark Zuckerberg — who wrote an op-ed in The Washington Post promising new privacy options — introduced a host of changes to the network that enable users to better control their privacy settings. “We made a lot of changes at the same time,” Zuckerberg said regarding his company’s f8 announcements of the Open Graph API and other new Facebook features. “A lot of what we were trying to do got lost. We really need to simplify the controls… The feedback we got from users really resonated with us.”
I guess the “simplify” meme really did have an effect, since Facebook’s new privacy controls are dead easy, as simple as a single button-click for restricting or sharing all your information — including your posts, photos, birthday, and contact information.