The link sharing service AddThis, which announced last month that it’s now tracking the interests of more than 1 billion people across the Web, has created an infographic that breaks down the most popular destinations for content shared through its widget. Sites that utilize AddThis enable readers to send pages of interest to friends through more than 300 different methods.
So what’s the most popular way people share? Facebook. The runner-up? E-mail.
In an interesting snapshot of the evolving world of media distribution, AddThis reports that Facebook’s piece of the sharing pie grew from 33% last year to 44%. AddThis also determined that e-mail, the second most popular method of sharing through its service, is 38% bigger than sharing on Twitter. And MySpace, though it’s in sharp decline (-27%), remains very popular. Of course there are many different ways to share content (the subject of a future post), but these numbers from AddThis are interesting and, given Facebook’s growing popularity and e-mail’s enduring importance, probably mirror results from other sharing services. The data helps drive home the importance of making it easy for your Web and blog visitors to share your content by by many different means.
Check out the infographic below, and click to view full size: