Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. The graphic has been updated to reflect the landscape in 2011. As social media continues to evolve, it’s difficult to keep up with all of the changes. This infographic will help marketers to quickly understand how each tool/platform can help in the execution of online campaigns.
The acceptance of social media’s importance by consumers has increased very quickly. People who believed it was relevant to digital marketing were thought to be overreacting and exaggerating its significance. These days, a social-media marketing strategy has clearly become a a vital part of advertising and customer outreach. Marketing channels, platforms, and tools that lack a social component — a way for consumers to actively engage with brands — are probably doomed to fail. But what worked last year may not work today, which is why it’s important to track this ever-changing space.
Here are the best tools for attaining each of the four main goals of any online campaign:
- Customer communication: Facebook, Twitter, YouTube, Tumblr
- Brand Exposure: Facebook, Twitter, LinkedIn, YouTube, Digg, Tumblr
- Traffic to site: Digg, StumbleUpon
- SEO: Flickr, YouTube, Digg, StumbleUpon, Tumblr
Here’s a small version of the infographic… You can view the full-sized image in this PDF.