10 Tools for Measuring Your Social Media Influence

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content 10 tools to help measure social media influenceand with each other. The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. The impact of those relationships affects our Web authority.

Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. Essentially, influence is the art of persuasion — the ability to cause a change in mindset or actions so someone thinks or behaves in a certain way. In the world of social media marketing, influence is currency. In order to raise awareness, foster brand advocacy, win attention, and generate real-world action, businesses want to know the answers to questions like:

  • Who are the influencers in my brand category and how do I find them?
  • What are they saying about my brand?
  • How many of my Twitter followers are clicking my links and retweeting my content?
  • Does my Facebook page create the kind of engagement I’d hoped?
  • What is my brand’s “true reach”?

Measuring online influence is difficult at best. How can it be calculated? How do companies validate that that their messaging is is working? For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. Now a variety of influence-scoring platforms are emerging to help personal and corporate brands determine just how influential they are and locate influencers in their industry. Here are a few tools to get you started with benchmarking:


Klout measures influence based on your ability to drive action. Every time you create content or engage, you influence others, and your Klout Score measures that influence on a scale of 1 to 100. Using data from Twitter, Facebook, LinkedIn, and Foursquare, Klout measures how many people you influence (true reach), how much you influence them (amplification), and how influential they are (network score), and assigns a score from 1 to 100.


PostRank monitors and collects social engagement events correlated with online content in real time across the Web. It gathers data about where and when stories generate comments, bookmarks, tweets, and other forms of interaction from 20 of the top social networks. It tracks where and how users engage, and what they pay attention to — its social engagement data measures actual user activity, the most accurate indicator of the relevance and influence of a site, story, or author.


TwentyFeet is a metrics aggregator for all your social media and Web properties. It pulls and generates metrics from Twitter, Facebook, bit.ly, YouTube, Google Analytics, MySpace, FriendFeed, and RSS feeds and displays them in a slick interface all in one place. It also notifies you whenever something noteworthy happens.


The PeerIndex algorithm measures the speed with which we find and share content on any specific topic, as well as the volume of our sharing. Authority on a subject is affirmed when the content you share is approved, i.e. retweeted or commented on, by someone else that is an authority on the subject. It gauges activity on Twitter, Facebook, and LinkedIn to come up with a score.

Empire Avenue

Empire Avenue calls itself the Social Stock Market. It’s inherently a social networking game that allows you to connect with individuals based on “value relationships” — the much closer relationships than just having someone follow you on Twitter or Like you on Facebook. The platform can be used to find highly engaged individuals around the world across a wide variety of interests. It enables brands to get in front of new, engaged audiences and connect with relevant customers in a fun environment across 150+ countries.

Sprout Social

Sprout Social allows businesses to efficiently and effectively manage and grow their social presence across multiple channels and turn social connections into loyal customers. The application integrates with Twitter, Facebook Fan Pages, LinkedIn, Foursquare, Gowalla, and other networks where consumers are engaging with businesses and brands. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics, and more in a package that’s intuitive and easy to use.


Crowdbooster helps you achieve an effective presence on Twitter and Facebook. It shows you analytics that aren’t based on abstract scores, but numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more. It then give you the tools and recommendations you need to take action and improve each one of these metrics.


Twylah adds context to your tweets and creates a whole new experience around them. It doesn’t just tell you what you and others are influential about, it shows you why you’re influential by placing a user’s “trending topics” (what you tweet about most often) into clickable, topical buckets. It showcases your tweets in a more complete narrative story, and is a much better storefront for your Twitter brand than the less attractive Twitter stream.

My Web Career

My Web Career enables you to uncover and evaluate your digital footprint. It’s a great networking tool and is useful when exploring the way your social profiles connect across the Web to create an overall picture of yourself or your business. It uses link analysis, visualization, and semantics technologies to enable you to quickly evaluate and explore data that may relate to you, and it makes this data accessible, manageable, and actionable.


Appinions is an opinions-powered platform that makes it easy to identify, analyze, monitor and engage with influencers. It features an extensive database that includes millions of opinions extracted from blogs, Twitter, Facebook, forums, newspaper and magazine articles, and radio and television transcripts. It not only focuses on the influencers creating content, but on the influencers attracting the most attention. Appinions also meets the needs of online publishers, leveraging the power of opinions and influencers so they can provide readers with more relevant and interesting content.

Have you tried any of these tools? I’d love to hear about your experiences and whether or not you’ve found any of them helpful. I’m sure there are tools that I’m not aware of, so please share them in the comments below.

  • http://twitter.com/pherwarth Paul Herwarth v. B.

    Thanks for sharing this cool list of tools, Pam, and a special thank you for mentioning @TwentyFeet.

  • http://twitter.com/BrandJournalism R. Michael Brown

    Thanks for the comprehensive list and explanation. 

  • http://twitter.com/GloriaRand Gloria Rand

    I’ve used Crowdbooster. I like that it suggests what time to post my tweets based on engagement, and that it shows graphically how my tweets perform, and how much reach they’re getting in the twittersphere.

  • http://www.juanmarketing.com/ juanmarketing

    My favorite one is  Postrank! :-) I’m missing tools like Backtype (even if Twitter has bought them) or Twendz pro (for Twitter. It has been developed by my company).

    Thanks for sharing!

    Passion makes the difference

  • http://www.brickmarketing.com/ Nick Stamoulis

    Since social signals is a search engine ranking factor, it’s important to make connections in social media with the right people.  This takes time and effort, but is always worth it in the end.  

  • http://www.straight-talk-online.com straightalk

    Is the list created with Your personal best at top or was it in NO typical order? I use #Klout & Twentfeet did #EmpireAvenue but to much of a game 4 Me. Love Klout though and has changed adding more of social networks I see some cool ideas coming oout once they stop adding features.. Great post love it too.

    • http://www.pamorama.net/ Pam Dyer

      They’re in no particular order — I’m just trying to give readers an overview of some tools to try. I use Klout and TwentyFeet, too. :)

  • Ken Grant7

    Great list – Just signed up for most

  • http://authopublisher.com Ivin

    Hello Pam. I’ve never been here and I must say, your blog is beautifully and cleanly designed. I’ll definitely watch out for future posts from you!

    I only use Klout but just because it work on autopilot. I don’t have much time to check out the others but have have a heard a lot about them befo0re. See you around!

    • http://www.pamorama.net/ Pam Dyer

      Thanks for the compliment on my blog design! I’m not the visually-creative type, so I enlisted the aid of Francisco Rosales at SocialMouths (http://socialmouths.com/) to do an overhaul for me — I think it looks great, too!

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  • Tina

    I just learned some great new stuff, Thanks!

  • Anonymous

    Thanks for including us on this list, Pam! Let us know if you have any more questions we can answer. 

    Daniel Mrdjenovich
    Social Media Strategist, Crowdbooster

    • http://www.pamorama.net/ Pam Dyer

      You’re welcome, Daniel! Hopefully more people will check out Crowdbooster as a result.

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  • Larry Levy

    Thanks for mentioning Appinions. Our Influencer Exchange not only highlights the influencers creating content but the people they are citing as well. 

    cheers, Larry
    Co-founder, Appinions

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  • http://www.facebook.com/profile.php?id=1487113172 Luis Lopes

    Hi PAM , thanks to compact such information concerning to analytics of several webs. Used Klout and recently Peerindex ( http://www.luislopes.info/peerindex/ ) . More than results, has each one has his own formula of calc, was amazing for users that they all are more or less equivalent, to compare each other. The focus of each one can give very different results comparing several ranks. Thanks for the explanation and contribution of an amazing article and explanation. Always learning. 

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  • http://seo-alien.com SEO Alien

    Remember when the most valuable currency on the internet was your domain name? Your social score is next! In the very near future, Keyword and key phrases placed in content, while important, will no longer be the gold standard in optimizing content.

  • SEO Tampa

     Such a great article and especially  Thanks for the info.

  • Ibrandexperts

    As always Pam, a great source of ideas. Thank you for sharing your knowledge

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  • http://techtt.in/ techtt

    klout is nice thanx………….

  • http://twitter.com/SmolkoMatic Matic Smolkovic


    Since December 2011, ther is another tool for measuring your influence on Tweeter, called Twenity. It’s meant as a tool for measuring your influence and having a bit of fun too. Gamification of Tweeter. Yes, it’s young and at the beginning, but well worth of taking a look and give it a try!

    So, if you like to try it, check out http://twenity.com

  • http://twitter.com/B2C2D Marcel Baron

    Thanks Pam for a great overview of tools, I am investigating all of them and signed up. A possible tool to add is IBM Cognos Consumer  Insights where you beside customer info also could build identification of influencers around different parameters and inputs instead of the per-configured algorithm in some of the online tools.

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  • Khairullah khan

    Thanks for sharing such valuable list.

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  • http://twitter.com/RTamulevich315 Rachelle Tamulevich

    CrowdBooster is definitely one of my favorites. It isn’t overwhelming for those of us who aren’t excel sheet techies but want to understand where our influential projection is coming from! 

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  • http://www.erictbenoitauthor.com/ Eric T. Benoit

    I use klout daily to keep track of my campaigns, it is a wonderful tool.

  • not20ft

    I used twenty feet which looked like th best of the lot with most info and statistics on there, but THEY TWEET FOR YOU UNNANOUNCED, definatly not cool and no way of turning it off without pying for the service terrible etticate and rubbish response when asked about it on twitter. DONT GO THERE!
    But otherwise great article!