30 Resources and Tips for Using Pinterest to Market Your Business

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest, the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. I just started playing around with the platform, collecting images about social media and marketing and other topics.

How to use Pinterest to market your businessThe site is beautifully designed and truly engaging. It has been around since 2009, but it’s resonating with users now and experiencing explosive growth. comScore reports that Pinterest hit 10 million unique U.S. visitors faster than any site in history. The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined.

So how does Pinterest work? How do you get started? And how can businesses use this new platform for branding and driving sales? Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest.

General information

How to use Pinterest’s pinboard for the Web
A USA Today article with a list of what you should know about the site.

Pinterest: A Beginners Guide
Mashable explains what it is, what it’s for, and how you use it.

A Scrapbook on the Web Catches Fire
A nice look at the site and how to use it from the New York Times.

Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup
An infographic from Mashable offers a list of brands using the site and some user demographics.

What’s behind the Pinterest craze? 15 super-users share their thoughts
Communications Conversations asked this group of power-users to answer 5 simple questions about how they use Pinterest, how brands might leverage the platform, and the future of the social media site.

The Secret To Pinterest’s Success: We’re Sick Of Each Other
According to the Huffington Post, “Pinterest’s recent success, which flies in the face of so much speculation about social media fatigue and information overload, holds an important lesson: It’s not social media we’re frustrated with. It’s with one another.”

The Rise Of Pinterest And The Shift From Search To Discovery
TechCrunch on the single most important aspect of the site: It has deeply tapped into an important shift in consumer and purchasing behavior.

Brand Marketing

Pinterest: Everything You Need To Know Is In This Massive Post
Francisco Rosales of Social Mouths explains Pinterest from soup to nuts: What it is; demographics; how to use it for content marketing, promotions, and market research; integrating Pinterest into your website; and more.

Pinterest: The Ultimate Guide
The Blog Stylist explains what Pinterest is and how bloggers can leverage the platform to drive traffic and branding.

How and Why to Use Pinterest for Business
Duct Tape Marketing explains the ins and outs of getting the most out of Pinterest.

6 Tips for Tapping Pinterest’s Surging Popularity
The Wall Street Journal explains how Pinterest could offer advantages for some small businesses, particularly those specializing in e-commerce.

How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Entrepreneur explains how the online pinboard is driving serious traffic and proving to be a powerful online marketing tool for some companies.

The Marketer’s Guide to Pinterest
What exactly is Pinterest? And how do you use it to promote your business or brand? This guide from QuickSprout will help you get started. It describes how to use Pinterest, how to find content to pin, 9 reasons marketers should use it, the brands using it, 14 marketing strategies, 9 ways to get followers, and optimizing your profile for local search.

56 Ways to Market Your Business on Pinterest
Don’t let all the hearts and flowers floating around on Pinterest fool you. Copyblogger explains how, behind all that beauty, Pinterest is fast becoming a heavy hitting marketing tool.

Pinterest Demographic Data: The Marketers Guide to People Who Pin
A great breakdown of statistics from Ignite Social Media.

How to Prepare Your Business for Pinterest
PC World explains why you should have Pinterest on your radar and how to leverage its “secret sauce”.

How 11 brands are reaching customers on Pinterest
Heard of Pinterest, but don’t understand how the social pin board site can help your company? Ragan.com looks at how some brands use it to reach current and new customers.

The Ultimate Guide to Mastering Pinterest for Marketing
HubSpot presents everything you need to know about incorporating Pinterest into your company’s social media strategy.

7 Examples of Brands That Pop on Pinterest
Another article from HubSpot reviews 7 great real-life examples of brands that are effectively using Pinterest for marketing.

Pinterest Link Building and SEO Strategies
Search Engine Journal explains how and why Pinterest has as much content marketing potential as Tumblr for its community and ease of sharing.

6 Ways Brands Can Rock Pinterest
SocialTimes explains how the platform presents an opportunity for brands to market themselves in a new arena and truly succeed during the network’s humble beginnings.

What is Pinterest and Why You Should Optimize for It
This SEO Gadget article explains how Pinterest works and why you should optimize your website with Pinterest users in mind.

14 Brands on Pinterest
Practical ECommerce takes a look at established and emerging brands that are using the site, and how they engage large and small audiences in different ways.

5 Ways Brands Can Leverage Pinterest Now
TechCrunch on how the Pinterest frenzy provides marketers with an opportunity to leverage its compelling visual nature and weave it into a cohesive social experience within a brand’s Facebook community.

7 Creative Ways Your Brand Can Use Pinterest
Looking for a way to spark interest and engage with customers? Search Engine Watch looks at a few Pinterest strategies brands can employ to help achieve their goals.

Pinterest Marketing Tips for SEO, Traffic, and Online Reputation Management
KISSmetrics presents some statistics about Pinterest, how it compares to Tumblr, and tips for marketers looking to get more out of the Pinterest network.

9 Tips to Boost Your Business With Pinterest
It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Inc. explains how to make it work for you.

Top tips for brands on Pinterest
Simply Zesty’s guide to Pinterest, featuring top tips to optimize your account, gain followers, build a community, and make the most of the platform.

Pinterest: 13 Tips and Tricks for Cutting Edge Users
If you’re still getting used to Pinterest, like many of us, take a few minutes to review Mashable’s tips and tricks for the hottest new social network.

To Pinterest, A Love Letter
Lisa Barone of Outspoken Media explains why she loves the site and why brands should, too.

Are you using Pinterest? Have you devised a strategy for integrating Pinterest into your marketing efforts? Please share your experiences!