Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.

Use Pinterest Analytics for marketingWith more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products, Pinterest makes it possible to show what you have to offer. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working.

As I noted in a previous post, Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. Women are about five times as likely to use the site as men. Unlike other social bookmarking sites, content shared on Pinterest is driven entirely by visuals — it’s impossible share something on Pinterest unless an image is involved. You can reach millions of people if your pinned content — a picture or video — goes viral. If your business relies on driving website traffic, you should create a company presence on the site.

Follow these steps to get going with Pinterest for Business

1. Set up a business account

2. Verify your website

  • Go to your profile and click on the pencil in the bottom-right corner of the name box.

Pinterest website verification step 1

Don’t see the pencil? Go to the menu in the upper right corner, select Settings, and go to the step below.

  • Enter your Web address in the Website field, then click ‘Verify Website’.

Pinterest website verification step 2

  • Follow the instructions on the next page. You can verify with an HTML file or a META tag.

Pinterest website verification step 3

 3. Once your website has been verified, you’ll see a checkmark next to it and will have access to your Web analytics when you’re logged in.

Pinterest website verification step 4

4. Switch to Pinterest’s new look by clicking ‘Switch to the New Look’ in the top-right menu under your name.

Switch to Pinterest's new look

Begin using Pinterest Analytics

To get to your analytics, click ‘Analytics’ in the top-right menu under your name.

Access Pinterest Analytics from the drop-down menu

Track your pinning activity

Find out how many people are pinning from your website, seeing your pins, and clicking your content. Pick a time frame to see how your numbers trend.

Track Pinterest pinning activity

Learn what pinners like

Find out which pins get the most repins, who pins them, and what else people pin alongside them. Use this info to tailor your website and Pinterest boards.

Learn what pinners like on Pinterest

Pinterest Analytics walk-through video

This video delivers easy-to-understand information about:

  • What Pinterest Analytics is
  • How to verify your website
  • How to access the tool
  • How to read and use the analytics graphs
  • How to download a file with your data for more information
  • How to understand what people like from your site



  • Thank YOU! This is not only an area of Social that I need to be in… “48 million users” and
    “Pinterest users spend more money, shop more frequently, and purchase
    items more often and in larger quantities than users on any other social


    Is it any wonder why I continue to routinley read any and every post?

    Best Wishes

  • Guest

    Oh yes, this is definitely true. Most people are visual beings, they prefer to see what’s being advertised to help them decide.

  • Pamela

    Hi Pam,
    I want to add a pin it button to the footer of each blog post just like the one you have above; I’m using blogger. Can you recommend where I can find accurate up to date instructions on how to do this. Thanks Pam.

    • Hi Pam,

      I use AddThis, which is a WordPress plugin. They also have a version for Blogger: Here are the instructions:

      There are lots of other ways to do this; I just Googled “pinterest for blogger” and received many pages of results. Please let me know if you need more help with researching a solution!