5 Content Curation Infographics

Discover what content curation is, its challenges, and how to use it to improve your social media branding.

Content curation is the art of finding, selecting, and sharing the best, most relevant contentPart of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. It’s not possible (or recommended) to share your own content 100% of the time, which is where content curation comes in. Curating and sharing topical content that’s useful to your audience associates that content with your brand and creates brand affinity.

Curata’s Content Marketing Pyramid nicely illustrates all the facets of content marketing and the amount of effort required for each initative. At the top of the pyramid is dense, high-value, hard-to-produce content that’s difficult to distribute, like hardcover books. Content that you produce more often with less effort is next — examples include ebooks, white papers, infographics, webinars and presentations, and short-form blog posts and website content — ordered by descending degree of effort and frequency. As you can see, curated content is the low-hanging fruit:

The content marketing pyramid

In my next post, I’ll review many tools that aid in finding quality, industry-specific content that you can share with your audience to continually position your brand as a thought leader. In the meantime, these 5 content curation infographics offer a great introduction to the topic.

1. Using Curation to Create the Perfect Content Marketing Mix

Using content curation to create the perfect content marketing mix

(via Uberflip)

 2. Content Life Cycle

Content life cycle

(via Digital C4)

3. The Curators and Curated

 The curators and the curated

(via Craighton Berman)

4. What is Content Creation?

What is content curation?

(via Welenia Studios)

 5. Good Curation vs. Bad CurationGood content curation and bad content curation

 (via Beth’s Blog)

  • Michael Gerard

    Nice post Pam. As a marketer and engineer, I always love seeing infographics that combine the power of data with a visual flare. Also, I continue to be amazed at Eric Schmidt’s often quoted comment that “every 2 days now we create as much information as we did from the dawn of civilization up until 2003.” It’s no wonder that as marketers we struggle to create relevant and high quality content that will rise above the noise. Curation will no doubt be a powerful tool for marketers, in addition to created content, to increase their thought leadership and customer engagement in a more efficient and highly leveraged manner.

    • Pete Sherwood

      I agree Michael – the amount of content is staggering along with the popularity of infographics. Contrary to what many of my colleagues say, there is such thing as a BAD infographic. Just like blog posts it’s all about what you put into it and how effective and concise you can be relaying complex information.