When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

 Social media is always on.

When to Post on Facebook, Twitter, Google+, LinkedIn, and PinterestDetermining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality.

Social media timing tools

There are many tools you can use to gauge your timing. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. A great app I just discovered called SocialBro analyzes the timelines of your followers and creates a “best time to tweet” report that tells you when you should be tweeting to maximize retweets and replies. Topsy, an app that has been around for a few years, performs social network trend analysis. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. SocialFlow uses real-time data to understand the constantly changing interests of your audience and maps your content to the windows where you’ll get the most attention.

When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to

Fannit combed the Web and aggregated the timing information below, which you can use as a general guideline for U.S. time zones.

  • Facebook

Best times: Weekdays 6:00-8:00am and 2:00-5:00pm

Worst times: Weekends 10:00pm-4:00am

  • Twitter

Best times: Weekends 1:00-3:00 pm

Worst times: 8:00pm-8:00am

  • Google+

Best times: 9:00-11:00am

Worst times: 6:00pm-7:00am

  • LinkedIn

Best times: 7:00-8:30am, 5:00-6:00pm

Worst times: Monday and Friday, 9:00am-5:00pm

  • Pinterest

Best times: Saturday, 2:00-4:00am and 8:00-11:00pm

Worst times: 1:00-7:00am and 5:00-7:00pm

  • Blogs

Best times: Monday, Friday, and Saturday at 11:00am

Worst times: 11:00pm-8:00am

Best times to post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

 

  • That’s a good observation, Sarah, about checking your networks all at once. It makes a lot of sense.

    I estimate that the most likely reasons we see variance in “best times to post” across networks would be due to:

    1) the unique audience demographics for each network—i.e., Twitter has the highest percentage of millenials, as well as of African Americans & Latinos, than any other popular current network;

    2) frame of mind when perusing a particular network—i.e., based on statistics, Facebook seems to be used largely for personal/social interactions and recreation, which makes sense when considering that best times to post here are near the week’s end when our brains are leaving work alone ;}

    3) calculating the percentage of users on a network that ONLY (or primarily) use that network, which may greatly affect the “timing” statistic for that network.

  • Pam, just wanted to say thanks for listing all the consolidated research in one place for the most popular networks. I’m listing this as a resource in a huge social media guide I’ve been working on. ツ I’ll share the link when it’s done, of course.

    Thank you again!