How to Use Twitter Cards in Social Media Marketing

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit.

How to use Twitter cards in social media marketingThey add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.

Tweets with images and other media attract:

  • 89% more “favorites”
  • 18% more clicks
  • 150% more retweets

Get started with Twitter cards in 4 easy steps

1. Choose a card type

Summary card

  • Includes title, description, thumbnail, Twitter account attribution, and a direct link to your content
  • Best for blog posts or sites with pages that contain a lot of information

Summary card with large image

  • Similar to a summary card, but with a larger image
  • Best for highly visual content producers

Photo card

  • Photo only
  • Best for sites that features photography or art because the images speaks for themselves

Gallery card

  • A collection of 4 photos
  • Best for telling a visual story or displaying multiple views of a product

Twitter gallery card example

App card

  • Details a mobile app with a link for direct download
  • Best for showing a snapshot of an app with its price and ratings, along with a description that drives people directly to their App Store

 Player card

  • Video, audio, or other media
  • Best for sharing video and song clips within a tweet

Product card

  • Customized for product information
  • Best for selling items with details including price, description, and availability

2. Add meta tags

Here is some sample code for a Twitter summary card — consult Twitter’s guide for each card type’s meta tags.

Sample code for a Twitter summary card

3. Validate Twitter card code

Run the URL through Twitters’ card validator tool to receive approval from Twitter:

Twitter card validator

4. Measure results

Study your analytics snapshot to obtain a holistic view of how your content is performing on Twitter, showing the number of Tweets containing a link to your website or app.

Twitter card analytics

Twitter card change over time

Check out the infographic below from SurePayroll and Ghergich & Co that walks through all the basics of Twitter Cards.

Unlock the Power of Twitter Cards for Social Media Marketing