Do you want to learn more about social media marketing? You’re not alone.
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest methods can feel overwhelming sometimes.
There are many books out there that purport to teach you everything you need to know about social media marketing. Here are some of the best ones out there — in no particular order — to help you achieve your goals.
15 Must-Read Social Media Marketing Books
Drawing from his experience helping more than 700 brands improve their marketing strategy, Jay Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
David Meerman Scott offers examples of success from organizations around the world. He examines newly-popular tools such as infographics and photo-sharing using Pinterest and Instagram, and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
Jeffrey Rohrs documents the missing piece in today’s content marketing revolution — proprietary audience development. Audiences are valuable business assets, and it’s high time we treated them as such.
4. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More
Unlike most educational books, Andrew Macarthy‘s practical layout and concise instructions ensure that you’ll take away something valuable every time you read, whether it’s 5 minutes at your desk, half an hour on your commute, or all day on a weekend.
Seth Godin will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It’s not easy, but it’s easier than you think.
With more than 100 practical tips, tricks, and insights, Guy Kawasaki and Peg Fitzpatrick present a bottom-up strategy for creating a focused, thorough, and compelling presence on the most popular social media platforms — from building a foundation to execution.
In this step-by-step guide, Michael Hyatt takes readers behind the scenes into the new world of social media success, and shows you what creative people are doing differently to win customers in today’s crowded marketplace.
8. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
David Kerpen gives you the information and tools you need to truly engage your customers and help them spread your message far and wide. He reveals all the secrets to popularizing a brand by being authentic, engaging, and transparent — and teaches you the same methods he used to redefine brands such as 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more.
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue — that’s what the top of the funnel is all about. Jason Miller offers a no-frills approach to practical tactics, strategies, and lessons, all with a touch or rock n roll flare.
10. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Ann Handley and C.C. Chapman equip you for online success with this resource on the art and science of developing content that people care about.
Too busy to spend hours trying to learn the fundamentals of social media marketing? Mark Schaefer explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative.
12. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with, instead of interrupting them with mediocre content (and sales messages) they don’t care about.
13. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Pam Didner takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
14. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden provides you with the tools necessary to plan, implement, and scale an integrated content marketing strategy to boost your online visibility and relevance with prospects, customers and industry media.
15. Social Media Mastery: 75+ Tips to Help you Expand your Reach, Build your Platform, and Establish your Online Authority
Learn how to establish a social media strategy in line with your goals, organize it all with Evernote, and market your content based on your product, service, or credentials. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross.