A Comprehensive Guide to Your Social Media Image Sizes

Make an impact with your social media images!

Social media image sizes for Facebook, Twitter, LinkedIn, Pinterest, Instagram,  Google+,  YouTube, Tumblr, Vine, SnapchatHarnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional.

Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine

The skillful use of images and photos can turn concepts and intangible values into concrete cohesive messaging that helps your audience internalize your brand’s value proposition and remember you when they want to buy something.

Use this guide to make sure that you’re making the right impression on social media:

Facebook image sizesFacebook profile image dimensions

For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.

Facebook profile photo size

180 x 180 pixels (minimum), cropped to fit a square

Displays at 160 x 160 pixels on computers, 140 x 140 pixels on smartphones, and 50 x 50 pixels on most feature phones

Facebook cover photo size

399 x 150 pixels (minimum)

Doesn’t display on feature phones

Displays at 851 x 315 pixels on computers and 640 x 360 pixels on smartphones

Loads fastest as an sRGB JPG file that’s 851 x 315 pixels, and less than 100 kilobytes

Bonus: Facebook ad sizes

Facebook ad sizes depend on your objectives. Your image will be automatically resized if its dimensions vary from those specified in the Facebook Ads Guide.

Clicks to website: 1200 x 628 pixels

Website conversions: 1200 x 628 pixels

Page post engagement: 1200 x 900 pixels

Page likes: 1200 x 444 pixels

App installs: 1200 x 628 pixels

App engagement: 1200 x 628 pixels

Local awareness: 1200 x 628 pixels

Event responses: 1200 x 444 pixels

Offer claims: 1200 x 628 pixels

Video views: 1200 x 675 pixels

Twitter image sizesTwitter profile image dimensions

Twitter header photo size

1500 x 500 pixels

Twitter profile photo size

400 x 400 pixels

Images in tweets

Although Twitter doesn’t recommend a specific image size for tweets, its in-stream preview is 440 x 220 pixels (a 2:1 ratio). Any horizontal image will be cut off at the top and bottom but not at the sides in the Twitter stream.

Bonus: Twitter card image sizes

Twitter summary card: Minimum = 120 x 120 pixels

Twitter summary card with large image: Minimum = 280 x 150 pixels

Twitter app card: The image uploaded to the iTunes/Google Play store must be less than 1MB

Twitter photo card: Deprecated as of 7/3/15 and mapped to the summary card with large image

Twitter gallery card: Deprecated as of 7/3/15 and mapped to the summary card with large image

Twitter product card: Deprecated as of 7/3/15 and mapped to the summary card

Instagram image sizesInstagram profile image dimensions

Instagram profile picture size

110 x 110 pixels

Instagram photo thumbnail size

161 x 161 pixels

Instagram shared video size

640 x 640 pixels

Instagram photo size

640 x 640 pixels

Pinterest image sizesPinterest profile image dimensions

Pinterest profile picture size

≥ 165 x 165 pixels

Pinterest board cover image size

215 x 145 pixels

Pinterest board thumbnail image

68 x 68 pixels

Pinterest pin preview image size

235 x 800 pixels

Expanded Pinterest pin image size

≤ 735 pixels x infinite height

LInkedIn image sizesLinkedIn profile image dimensions

LinkedIn standard logo size

100 x 600 pixels

LinkedIn square logo size

50 x 50 pixels

LinkedIn banner image size

646 x 220 pixels

LinkedIn shared image size

360 x ≤265 pixels

LinkedIn shared link image size

180 x 110 pixels

Google+ profile image sizesGoogle+ profile image dimensions

Google+ profile photo size

250 x 250 pixels

Google+ cover image size

1080 x 608 pixels

Google+ shared image width

≥ 506 pixels

Google+ shared video size

≥ 506 x 284 pixels

Google+ shared link size – large

≥ 506 x 284 pixels

Google+ shared link – small

150 x 150 pixels

YouTube profile image sizesYouTube profile image dimensions

YouTube channel icon size

800 x 800 pixels

YouTube channel art size – TV

2560 x 1440 pixels

YouTube channel art size – desktop

1546 x 423 pixels

Tumblr profile images sizesTumblr profile image dimensions

Tumblr profile picture size

128 x 128 pixels

Tumblr dashboard view size

540 pixels wide

Vine profile image sizesVine profile image dimensions

Vine profile picture size

Defaults to Twitter profile

Vine video size

540 x 540 pixels

Check out this infographic from Spredfast to learn more about the complexities of social media image and video sizes:

Social media image sizes 2015
Social media image sizes 2015


  • Thanks so much for this super useful post, Pam! It can get super confusing figuring out (or trying to memorize) what size image goes on which social network, so having everything here in one place is really helpful especially when tweaking repurposed content for different channels.

    Though I bet it’s a nightmare once a site changes up their recommended sizes after a short while… yikes!