7 Ways to Get More Facebook Likes [Infographic]

Community breeds success on Facebook.

Get Facebook LikesWithout a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Your goal shouldn’t be to merely increase the number of your Facebook Likes — it should be to attract quality fans from your target audience. Their activities, in the form of comments and endorsements, can increase your shares on Facebook.

Read More

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Next year’s trends highlight the importance of social media marketing.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace.

Read More

10 Examples of Social Media ROI [Infographic]

Does social media drive ROI? Many brands are still plagued by this question. 

Social media ROIThe immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do?

Read More

Using Instagram for Marketing

Instagram is a free iOS and Android photo sharing app launched in October 2010. It allows users to take a photo, apply a digital filter to it, and Using Instagram for Marketingthen share it on a variety of social networking services, including Instagram’s own. Instagram’s distinctive feature is its photo filter, a digital layer that gives snapshots the appearance of professional editing. Some filters enhance the colors, while others dull the light to a soft glow for an aged, vintage appearance.

Instagram users take and share pictures on their smartphones and “follow” other users’ photostreams, a model similar to Pinterest’s. The app has revolutionized mobile photo editing and has great potential for social media branding and outreach.

Read More

Inbound Marketing vs. Outbound Marketing [Infographic]

The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. What's the difference between inbound and outbound marketing?Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. These methods are now viewed as too intrusive, especially among younger consumers who regularly tune out the tactics. So what’s the difference between inbound and outbound marketing, anyway?

Read More

The State of Social Media Marketing in 2012 [Study]

Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential to successful brand marketing, the vast majority of marketers have trouble quantifying its benefits and how it contributes to ROI. Adding to the confusion are the myriad ways of measuring social media and the availability of more social media monitoring tools than you can shake a proverbial stick at.

Social media in 2012One of the problems is scaling. In a traditional advertising campaign, marketers learn immediately whether or not they got it right because ROI can be directly correlated over time to the initiative. Once the static ad is placed (whether it’s a banner ad, a Google ad, or a TV ad that runs on a popular show), the campaign essentially runs itself, making it easy to quantify the effort/time required and the contribution it makes to a company’s income. On the other hand, social marketing requires a dedicated staff that works constantly to monitor, track, and react/respond to the fire hose of brand chatter that goes on twenty-four hours a day. This can present some organizational issues in terms of managing and quantifying the work, and it can be a slippery slope for marketing departments because their daily activities can easily morph into full-time publishing duties, leaving little room for strategizing and planning and making it more difficult to quantify results.

Read More

Social Ads are 55% More Memorable [Study]

One of the main pitches social networks make to brands is that placing ads on these platforms gives marketers the ability to leverage the power of users’ networks to share content, creating brand awareness and improving sales. There have been a number of studies on this topic, including one from Nielsen in 2011 which found that 76% of U.S. consumers trust recommendations from personal acquaintances more than other forms of advertising. Facebook rolled out some new premium advertising products at the end of February that emphasize harnessing these friend connections to make advertising innately more social and help brands accomplish this goal — Facebook advertisers will now be able to distribute ads to fans of companies in news feeds, the right-hand column, and in a log-out message; these ads will also be in the news feed of its mobile app.

Difference in ad recall for social vs. non-social adsOn the heels of this introduction, Nielsen has released the results of a new study showing that social ads are recalled 55% more than those that don’t allow people to share ad content with friends. “Social ads are those served to users who have friends that are fans of or have interacted with the advertised brand and prominently call the relationship out,” Nielsen says, “while non-social ads are served to the remainder of the Facebook population”. It should be noted that Nielsen is a Facebook partner, and has created the online system that enables Facebook advertisers to improve their campaign measurement effectiveness and online reach.

Read More