9 Awesome Tools for Content Authors and Bloggers

Content marketing isn’t easy.

10 awesome tools for content authors and bloggersIt requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process?
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How to Create Perfect Headlines for Social Media Posts

Your headline is the first — and maybe last — impression you make on your audience.

How to Create Perfect Headlines for Social Media PostsAlthough headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article.

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10 Ways to Get More People to Read Your Content

You work hard to create great content — people should see it.

10 ways to get more readers for your postsContent marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand.

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Top 10 Pamorama Posts of 2013

These 10 social media marketing posts will help you hit the ground running in 2014! 

Top 10 social media marketing blog postsI’d like to wrap up 2013 by sharing the posts on Pamorama that resonated the most with readers this year. This list is based on page visits and isn’t limited to articles I’ve published in 2013, since some of my older posts are still popular and helpful to brand marketers. I hope you learn something new that you can put to work in your marketing initiatives next year. Many thanks to all of you for reading and sharing my content!

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7 Steps to Successful Content Marketing [Infographic]

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. 

7 steps to content marketing successAlso known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Next year’s trends highlight the importance of social media marketing.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace.

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Content Marketing Editorial Calendar

It is vital to plan, manage, and optimize your content marketing initiatives. 

Essential Editorial Calendar TemplateThe pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Each one requires constant care and feeding, and content is at the core of every conversation. 

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