How to Foster a Cohesive Social Media Brand

Are you using social media marketing to extend your brand’s reach?

Build a cohesive social media brandIf so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

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3 Proven Ways to Dramatically Improve Website Traffic

Every brand wants more website traffic.

3 ways to generate more website trafficAfter all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on.
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How to Use Twitter Cards in Social Media Marketing

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit.

How to use Twitter cards in social media marketingThey add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.

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Don’t Make These 9 Social Media Marketing Mistakes

Social media marketing should be part of your strategy.

9 social media mistakesSocial networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.

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8 Tips for Managing a Social Media Crisis

How in the world could this have happened?!

8 tips for managing a social media crisisIt’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent.

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8 Ways to Get More Pinterest Followers

Pinterest is a huge driver of e-commerce.

How to get more Pinterest followersDespite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers.

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25 Excellent Content Marketing Tools for Your Brand

Successful content marketing initiatives have many moving parts.

20 content marketing tools for your brandCreating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.

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