Buyer Personas: The Keys to Content Marketing

Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. 

Using buyer personas in content marketing

But first, you need to understand your customers. Do they live in suburbs or in the city? Do they watch reality shows or PBS? Are they always online or are they oblivious to Facebook, Twitter, and other social networks? Where do they go for advice when they’re thinking about making a purchase?

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Top 10 Pamorama Posts of 2013

These 10 social media marketing posts will help you hit the ground running in 2014! 

Top 10 social media marketing blog postsI’d like to wrap up 2013 by sharing the posts on Pamorama that resonated the most with readers this year. This list is based on page visits and isn’t limited to articles I’ve published in 2013, since some of my older posts are still popular and helpful to brand marketers. I hope you learn something new that you can put to work in your marketing initiatives next year. Many thanks to all of you for reading and sharing my content!

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7 Ways to Get More Facebook Likes [Infographic]

Community breeds success on Facebook.

Get Facebook LikesWithout a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Your goal shouldn’t be to merely increase the number of your Facebook Likes — it should be to attract quality fans from your target audience. Their activities, in the form of comments and endorsements, can increase your shares on Facebook.

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7 Steps to Successful Content Marketing [Infographic]

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. 

7 steps to content marketing successAlso known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Next year’s trends highlight the importance of social media marketing.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace.

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Get More Likes on Instagram

Which image qualities drive engagement on Instagram?

Blue images get the most likes on InstagramInstagram is the fastest-growing social network today. 71% of the world’s largest brands now use the platform for social media marketing. More than half of them post at least once a week, and 28% post at least 5 times a week. Brands like Nike, Starbucks, Ralph Lauren, and Whole Foods are using images and short videos to enhance their customers’ experience and create emotional connections.

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37 of the Best Facebook Page Apps for Brand Marketing

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. 

Facebook apps for businessDoing so makes your page significantly more appealing to your audience and improves user experience. This translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.

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