Content Marketing Editorial Calendar

It is vital to plan, manage, and optimize your content marketing initiatives. 

Essential Editorial Calendar TemplateThe pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Each one requires constant care and feeding, and content is at the core of every conversation. 

Read More

9 Steps to Creating Good Content for Your Brand

Writing good content is crucial to delivering value and creating thought leadership for your brand. 

9 Steps to Creating Good Content for Your BrandContent marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. The content you produce should be closely related to what you sell — your job is to educate people about your brand and products so they get to know, like, and trust you enough to do business with you.

Read More

120 Marketing Tactics for Blogs [Infographic]

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. 

120 Marketing Tactics for BlogsContent marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It is a way of creating relationships and community so people feel loyal to your brand, and it helps you become recognized as a thought leader in your industry. Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. They don’t merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions.

Read More

10 Examples of Social Media ROI [Infographic]

Does social media drive ROI? Many brands are still plagued by this question. 

Social media ROIThe immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do?

Read More

4 Ways Twitter Helps SMBs [Infographic]

A mutually beneficial relationship between SMBs and their Twitter followers drives brand ROI and consumer value.

4 ways Twitter helps SMBsPeople who follow small to medium-sized businesses feel more engaged with them and are more likely to purchase from them, recommend them, retweet their content, and share positive experiences about them with their networks, according to a report from Market Probe International.

Read More

Google Plus SEO: The Business Benefits

Google Plus offers business opportunities available nowhere else.

http://www.pamorama.net/2013/06/16/a-beginners-guide-to-content-marketing-infographic/The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said, “It’s really the unification of all of Google’s services, with a common social layer.” Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. 

Read More

The Importance of Brand Recommendations in Your Marketing Strategy

Knowing why and how consumers use recommendations will help you create more effective marketing programs.

Facebook likes are viewed as recommendations by consumersAccording to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. Only 37% trust search engine ads, and just 24% trust online banner ads. They trust their friends and family the most when looking for brand recommendations. But what types of recommendations carry the most weight?

Read More