How to Develop Buyer Personas (Part 1)

Your persona is the role you play in life.

How to develop buyer personasIt’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among your target customers. Creating buyer personas will help you gain a thorough understanding of your audience’s roles and help you frame your brand engagement strategy.

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Facebook, Twitter, Pinterest, and Instagram Demographics

67% of online adults use social networking sites. But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram?

Social media demographics for Facebook, Twitter, Pinterest, Instagram, and Tumblr Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project. The study reaffirmed that young adults aged 18-29 are more likely than others to use major social networks (83%). It also substantiates that women are more likely than men to be on these sites (71% vs. 62%), and that people who live in urban areas are significantly more likely than rural Internet users to use social networking (70% vs. 61%).

The analysis also takes a deeper dive into statistics such as the race/ethnicity, education, and household income of people who use social media sites. This information can help you refine your social media marketing initiatives to find leads, increase sales, and improve branding.

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30 Resources and Tips for Using Pinterest to Market Your Business

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest, the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. I just started playing around with the platform, collecting images about social media and marketing and other topics.

How to use Pinterest to market your businessThe site is beautifully designed and truly engaging. It has been around since 2009, but it’s resonating with users now and experiencing explosive growth. comScore reports that Pinterest hit 10 million unique U.S. visitors faster than any site in history. The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined.

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Social Media Sites Are Now Used by 65% of Adults Online

A new report from the Pew Internet & American Life Project on social media reveals that nearly two-thirds of adults on the Internet say they use social networking sites such as Facebook, Twitter, and LinkedIn, up slightly from a year ago. Drilling down further, the research also shows that social media use among Baby Boomers is growing at a faster clip — among users aged 50-64, 33% say they visit a social network daily, a 20% increase from last year.

Among online adults:

  • 83% of 18-29 year-olds
  • 70% of 30-49 year-olds
  • 51% of 50-64 year-olds, and
  • 33% of those ages 65 and older

use social-networking sites.

Users generally enjoy their experiences, describing them as mostly “good”:

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How Can Brands Connect With the Facebook Generation?

According to a report by McCann WorldGroup, “The Truth About Youth”, millennials live in a new “social economy” in which recommending and sharing brands is front and center in their daily lives. The April study was conducted in seven countries: the United States, United Kingdom, China, Brazil, Spain, India, and Mexico. It explored the motivations of 16- to 30-year-olds with the goal of uncovering how they differ from previous generations in terms of brand interaction. According to the study, this group emphasizes public self-definition — they broadcast and narrate their lives via blogging, photos, and inexpensive design and editing software. Some country-specific insights also emerged — respondents in China, Brazil, and India, where emerging consumers are just beginning to build brand loyalties, feel the most strongly about sharing brands they like with friends.

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8% of Women Dominate Social Sharing

According to a study by AOL and Bovitz Research Group, content sharing is commonplace for women online, and most of them leverage the Web in some fashion for word-of-mouth. Yet only a small number of women account for the vast majority of social media recommendations and referrals.

Among the online female population, AOL identified seven different segments based on their values, habits, and characteristics. The study found that the smallest groups were the most active in social media, and that they contribute the most to online word-of-mouth. The research focused on three of these groups — Social Expressionistas, Alpha Trendsetters, and Shopsessives:

  • Social Expressionistas (8%): These women use social networks to express their views and creativity. They believe that the Web brings people together and they’re passionate about using it to create community. They love spreading the word online, and they love social networking sites — nearly 90% of Social Expressionistas said social networks were their favorite type of site, 13 percentage points above the next group, Alpha Trendsetters.

Social Networks: Winners and Losers [Infographic]

Here in the U.S., the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets.

This informative infographic from Ignite Social Media offers some interesting statistics. It shows the rising stars and the fading lights of social media, as well as stats about what kinds of people are using which apps. Have you ever wondered which social networks are most popular with men? With women? Which platform has the oldest demographic? Where do the wealthiest among us go for their networking needs? The background data for this analysis came from Google, largely through Google Insight for Search and Google Ad Planner.

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