The Secrets to Tweets that Generate Engagement

How to say things on Twitter that get noticed

The secrets to tweets that generate engagement Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
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8 LinkedIn Tools for Business

LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. 

LinkedIn tools for business

The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. It can help you grow professionally and improve your organization’s networking effectiveness. From contact management to tracking marketing campaigns, these LinkedIn tools will help you leverage the platform to its full potential.

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Double Your Facebook Likes in 10 Minutes a Day [Infographic]

How do I get more likes for my Facebook page? 

Double your Facebook likesThis is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. For them, the potential for return on investment (ROI) is murky at best and not easily quantifiable.

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Top 10 Pamorama Posts of 2013

These 10 social media marketing posts will help you hit the ground running in 2014! 

Top 10 social media marketing blog postsI’d like to wrap up 2013 by sharing the posts on Pamorama that resonated the most with readers this year. This list is based on page visits and isn’t limited to articles I’ve published in 2013, since some of my older posts are still popular and helpful to brand marketers. I hope you learn something new that you can put to work in your marketing initiatives next year. Many thanks to all of you for reading and sharing my content!

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Social Media Image Dimensions: The Ultimate Guide

Visual marketing plays an important role in brand awareness and outreach.

Social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTubeBrands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

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37 of the Best Facebook Page Apps for Brand Marketing

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. 

Facebook apps for businessDoing so makes your page significantly more appealing to your audience and improves user experience. This translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.

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Content Marketing Editorial Calendar

It is vital to plan, manage, and optimize your content marketing initiatives. 

Essential Editorial Calendar TemplateThe pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Each one requires constant care and feeding, and content is at the core of every conversation. 

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