Facebook marketing isn’t only about what you say — it’s also about when and how you say it.
The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement.
Facebook’s new timeline, rolled out earlier this year, caused a major shift in strategy for brands. Marketers have experimented with design elements like cover images, private messages, and pinned posts, but they still don’t have a clear understanding of how to optimize fan interaction. Your fans interact with you in different ways — Likes (79% of all interactions), comments (15%), and shares (6%) — and each offers an important opportunity for conversation with your audience.