Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Creating great content isn’t enough.

Create shareable contentIf you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.
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8 Ways to Get More Pinterest Followers

Pinterest is a huge driver of e-commerce.

How to get more Pinterest followersDespite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers.

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When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

 Social media is always on.

When to Post on Facebook, Twitter, Google+, LinkedIn, and PinterestDetermining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality.

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Manage Your Pinterest Account in 10 Minutes a Day [Infographic]

Social media marketing has gone visual. 

Pinterest marketingBrands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage. Shareholic reports that Pinterest is second only to Facebook when it comes to driving referral traffic. The lifespan of a pin is the longest of any social media post, which is why it’s important to manage your Pinterest account to your best advantage.

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Top 10 Pamorama Posts of 2013

These 10 social media marketing posts will help you hit the ground running in 2014! 

Top 10 social media marketing blog postsI’d like to wrap up 2013 by sharing the posts on Pamorama that resonated the most with readers this year. This list is based on page visits and isn’t limited to articles I’ve published in 2013, since some of my older posts are still popular and helpful to brand marketers. I hope you learn something new that you can put to work in your marketing initiatives next year. Many thanks to all of you for reading and sharing my content!

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Social Media Image Dimensions: The Ultimate Guide

Visual marketing plays an important role in brand awareness and outreach.

Social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTubeBrands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

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Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]

Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.

Social media conversationsIs there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?

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