8 Free Content Marketing eBooks

Become a better content marketer with these free resources.

60 Content marketing resourcesContent marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. It’s a very effective way to engage your audience, establish yourself as an expert, and promote your brand. The focal point of all of assets you create for this purpose doesn’t need to be around your company or products — it can also include a mix of problem-solving information and thought leadership. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.

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4 Ways Twitter Helps SMBs [Infographic]

A mutually beneficial relationship between SMBs and their Twitter followers drives brand ROI and consumer value.

4 ways Twitter helps SMBsPeople who follow small to medium-sized businesses feel more engaged with them and are more likely to purchase from them, recommend them, retweet their content, and share positive experiences about them with their networks, according to a report from Market Probe International.

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