A Comprehensive Guide to Your Social Media Image Sizes

Make an impact with your social media images!

Social media image sizes for Facebook, Twitter, LinkedIn, Pinterest, Instagram,  Google+,  YouTube, Tumblr, Vine, SnapchatHarnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional.

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How to Easily Make Animated GIFs from YouTube Videos

Animated GIFs are all the rage.

How to easily make animated GIFs from YouTube videosChances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing.

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9 of the Best Free Social Media Analytics Tools

Want to know what’s working on social media?

Best free social media analytics toolsWord-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

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How to Promote Your Event With Social Media Marketing

Events are, by nature, social affairs.

Promote your event with social media marketingPeople attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.

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7 Ways to Raise Facebook Engagement [Infographic]

Facebook organic reach for business pages is plummeting.

7 Ways to Raise Facebook EngagementAs I noted in a recent post, brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. This is no longer the case — Facebook has moved the goal posts once again and is contributing to this phenomenon. Simply put, the company is looking for ways to make more money.

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10 Ways to Get More People to Read Your Content

You work hard to create great content — people should see it.

10 ways to get more readers for your postsContent marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand.

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How to Use Twitter Cards in Social Media Marketing

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit.

How to use Twitter cards in social media marketingThey add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.

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