Don’t Make These 9 Social Media Marketing Mistakes

Social media marketing should be part of your strategy.

9 social media mistakesSocial networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.

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Facebook, Twitter, Pinterest, and Instagram Demographics

67% of online adults use social networking sites. But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram?

Social media demographics for Facebook, Twitter, Pinterest, Instagram, and Tumblr Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project. The study reaffirmed that young adults aged 18-29 are more likely than others to use major social networks (83%). It also substantiates that women are more likely than men to be on these sites (71% vs. 62%), and that people who live in urban areas are significantly more likely than rural Internet users to use social networking (70% vs. 61%).

The analysis also takes a deeper dive into statistics such as the race/ethnicity, education, and household income of people who use social media sites. This information can help you refine your social media marketing initiatives to find leads, increase sales, and improve branding.

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Blogs Influence Consumer Spending More Than Social Networks

Blogging breeds community, where influence is born.

Blogs Influence Consumer Spending More Than Social NetworksA new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). But it turns out that where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.

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20 Social Media Marketing Blogs You Should Read in 2013

Looking for some great social media marketing blogs? You’ve come to the right place!

20 Social Media Marketing Blogs You Should Read in 2013Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.

Here are some that I read on a regular basis — I think you should, too! The authors all have unique voices and offer timely information about tools, strategies, and trends that you can use to jumpstart your marketing efforts.

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The Gap Between Social Customers and Social Marketers

More than three-quarters (76%) of social media marketers say they know what their customers want, but only one-third (34%) have actually asked them.

Shocking, right? One of the basic tenets of marketing — know your customers — is being ignored by the vast majority of brands that are trying to achieve success with social media marketing. There’s a major disconnect between what consumers desire and what they actually receive from the brands they follow on social networks. It’s no wonder marketers have trouble getting good results.

A revealing research report from the team at Pivot documents the growing gap between marketers and customers. The data shows that consumers and brands are far apart when it comes to perceptions, behaviors, attitudes, and expected benefits. This divide, which industry analyst Brian Solis calls the perception gap, presents a problem for brands that are trying to maximize user engagement and conversion rates on social media platforms like Facebook and Twitter. Marketers must reach out directly to their audience and offer them what they want — if they don’t, they’ll suffer the consequences in terms of awareness, engagement, and revenue.

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Social Media in the Workplace

Does social media have a place at the office? Some organizations definitely don’t think so. A recent report from Clearswift, an IT security firm, found that 19% of companies are blocking employee access to social media sites at work, up 10% from last year.

But wait… Is Cyberloafing’ Good for Productivity?  discusses web surfing at work and its effect on output. The conclusion? It “serves an important restorative function and can actually refresh workers and improve performance”. The article summarizes a recent study by Don. J.Q. Chen and Vivien K.G. Kim which found that the amount of Internet browsing a person does during the day, including visiting social media sites, is significantly and positively related to such upbeat mental states as excited,  interested, alert, and active, and inversely related to such negative mental states as distressed, fearful, hostile, and jittery.

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10 Facts About Consumer Behavior on Facebook

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network.

CMB asked 1,491 respondents to share their social media habits. The data shows that more than half of Americans over the age of 18 spend an hour or more each week on Facebook, and over a quarter of them are connecting with their favorite brands.

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