How to Increase YouTube Engagement [Infographic]

Is YouTube marketing worth it?

How to improve YouTube engagementMore than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way.
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The World is Obsessed with Facebook [Video]

Here’s a video by Columbus College of Art and Design student and amateur filmmaker Alex Trimpe that does a great job of presenting some eye-opening Facebook stats. It’s an excellent data visualization of information derived from this infographic.

Did you know that 750 million photos were uploaded to Facebook over New Year’s weekend? That’s a lot of pictures.


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30 Commercials You’ll See on Super Bowl Sunday

Are you like me? Do you love watching NFL football? No?! Well, chances are that you’ll tune in to watch the Super Bowl anyway — if only to see the commercials.

The leader so far for best commercial at Super Bowl XLV is Volkswagen’s “The Force” featuring a young Darth Vader attempting to learn “The Force.” The most controversial is HomeAway’s “Test Baby”, which features a baby slamming into a glass wall as a joke — they somehow figured this was the best way to promote vacation homes. Go figure.

In a departure this year, many brands tried to increase the buzz around their commercials by “leaking” them ahead of the big game between the Pitsburgh Steelers and the Green Bay Packers. They’ve been available for viewing for a few days on various social media sites including YouTube and Facebook, and on the brands’ Web sites.

Here are some of the ads you’ll see during Sunday’s big game:

Volkswagen: “The Force”

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Volkswagen — “Black Beetle”

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Kia Optima: “One Epic Ride”

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Chevy Cruze: “Misunderstanding”

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Paramount Picures: “Rango” Trailer

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Hyundai: “Anachronistic City”

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Hyundai: “Deprogramming”

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Hyundai: “Hypnotized”

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Hyundai Elantra: “Car Wash”

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HomeAway: “Test Baby — Minister of Detourism”

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Go Daddy: “The Contract”

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Go Daddy: “New Girl” (Teaser)

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GM/Chevy/Transformers 3: “Bumblebee”

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Doritos: “Best Part”

[yframe url=’’] “The Reviews Are In”

[yframe url=’’] “Go First”

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Careerbuilder: “Parking Lot”

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Pepsi Max: “Love Hurts”

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Pepsi Max: “Torpedo Cooler”

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Audi: “Goodnight”

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Audi: “Startled Smart” (Teaser)

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Audi: “Kenny G Riot Suppressor” (Teaser)

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Audi: “Release the Hounds” (Teaser)

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Motorola: “Xoom” (Teaser)

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Bud Light: “Severance Package”

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Bridgestone: “Reply All” (Teaser)

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Bridgestone “Carma” (Teaser)

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Snickers (Teaser)

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Teleflora: “Behind the Scenes”

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E*Trade: “Uncensored” (Teaser… These moments didn’t make it into E*Trade’s commercial)

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Facebook Reigns Supreme in the Display Ad Market

According to new data from comScore, Facebook is dominating the U.S. display ad market. In Q3 2010, Facebook served 297 billion display ad impressions, which equates to 23% of the U.S. market for display ads. By way of comparison, its share was only 7% in the first quarter of 2009.

It’s interesting to note that even though Facebook serves up more display ads than any other company by far, it isn’t collecting a proportionate amount of ad dollars — the Wall Street Journal notes that it’s only securing 10% of display ad dollars. According to the WSJ, “Part of the reason for the gap between Facebook’s scale and the amount of money it makes from ads is that Facebook sells a good portion of its ads on a cost-per-click basis, where advertisers only pay if a consumer clicks on the ad. The more people that click, the more expensive the ad campaign will be.”

But it’s also true that advertisers are still trying to decide whether Facebook ads are worth the money, whether the platform is good for branding, and whether people are more likely to ignore ads they see there.

Facebook served up almost a quarter of the 1.3 trillion
online display ads in the third quarter, according to 
ComScore data. But marketers are trying to figure out
how to value the ads on Facebook.

Facebook may not be raking in the dollars today, but it’s positioning itself as a big future earner — it’s a good bet that ad dollars will more closely match ad impressions in the not-to-distant future.

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Top 10 Sponsored Brand Channels on YouTube

YouTube is one of the most powerful marketing tools on the Web. It has grown to one of the world’s largest social media communities, and it has the ability to increase a brand’s online presence dramatically for a fraction of traditional marketing costs.

Here are some key YouTube statistics:

  • 145 million unique visitors per month
  • More than 2 billion views per day, nearly double the prime-time audience of all three major U.S. broadcast networks combined
  • 24 hours of video are uploaded every minute — more video is uploaded to YouTube in 60 days than all three major U.S. networks created in 60 years
  • The average person spends 15 minutes per day on YouTube
  • 70% of the site’s traffic comes from outside the U.S.

Many brands that have embraced YouTube as an advertising medium are skilled at harnessing its full potential — they have created sponsored channels for their products. YouTube ads are a cheap source of traffic, and can drive viewers to other social media profiles (like Facebook) or Web sites with clickable call-to-action overlays.

Many sponsored brand channels have large  audiences — a great example is Old Spice, which was wildly popular earlier this year. Here are the current top 10 ranked by number of viewers this month, along with their current featured videos:

1. BlackBerry: BlackBerry® Style™ 9670 – Official video

2. Windows Phone: New Windows Phone 7 Official Ad

3. Fanta France: Elie Semoun is Professor Kassos

4. adidas Basketball: Dwight Howard and Slim Chin — “Fast Don’t Lie” Music Video

5. Sony Pictures: Official “Priest” Trailer

6. adidas Originals: MEGA Diner 2010

7. Nokia: N8 TV ad — It’s not technology, it’s what you do with it.

8. Electronic Arts Poland: “Medal of Honor” Trailer Premiere

9. Tourist Movie: Official Trailer

10. City of Seoul: Fever Seoul Top 6

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Social Media Strategy: State Farm Insurance

In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul, Director of Communication Services at State Farm Insurance.  Thul shares his insights about how they communicate with their 17,000 agents, their Facebook and Twitter strategies, and their very successful YouTube channel.

You’ll learn how State Farm leveraged a partnership three years ago to get started in social media and learn about the environment, as well as some useful tips for your corporate social media strategy.


You’ll hear how State Farm:

  • Publishes different types of content on their YouTube channel to engage with different audiences and which type garners the most views;
  • Engages their employees and explains the different uses of social media (internal versus external) to them;
  • Believes that internal social communication is important for their activity and the keys to success in this area;
  • Uses FacebookTwitter, and YouTube individually and how the three platforms three work together;
  • Creates different types of relationships on Facebook and Twitter;
  • Provides their agents with connectivity and valuable services via Pocket Agent, an iPhone app that has proven popular with its customers; State Farm also offers other mobile apps to help customers connect.

Thul encourages other businesses to be inclusive about who you involve in your company. He also emphasizes how important it is to have a predetermined plan about how to respond to negative issues or comments on the various social media platforms.

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Top 10 Twitter Tutorials on YouTube

We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. But it’s also a terrific resource for learning — there are helpful how-tos about a wide range of topics that do a great job of breaking down complex subjects into visuals that are easy to understand. Users have posted thousands of tutorials ranging from animal care to everyone’s favorite microblogging tool, Twitter.

Whether you want to get your mom started on Twitter or want the scoop on some of Twitter’s best desktop apps and how to use Twitter for brand building, these YouTube videos will keep you entertained while educating you about various aspects of the Twitterverse.

1. Twitter in Plain English

This quick, no-nonsense introduction is a great starting point.

2. Getting Started With Twitter

A simple step by step tutorial on how to create your Twitter account, add friends, and get started tweeting.

3. Twitter Lists in a Nutshell

A quick looks at the “Lists’ feature and how to use it to your advantage.

4. Top Twitter Tools Exposed and Explained

An introduction to the top Twitter tools and how to use them in conjunction with each other to get the most out of Twitter for personal or business use.

5. How to Create an Attractive Twitter Profile

How to  make your Twitter profile page highly attractive and gain more followers.

6. Finding Followers

This easy Twitter tutorial explains several ways to find people to follow on Twitter.

7. How to Tweet From Any Cell Phone

This video shows you how to update Twitter from your cell phone using text messaging. This method doesn’t require any additional apps and works on any phone, but standard text messaging rates apply.

8. How to Use Twitter for Business

Have you signed up for Twitter but found yourself at a loss about what to do with it? This video series will help jumpstart your efforts.

9. Twitter and Brand Building

How to use Twitter effectively for building customer relationships and brand reputation.

10. 5 Business Benefits of Twitter Even if Your Customers Aren’t Using It Yet

How to get value out of the platform before your customers even join.

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