9 of the Best Free Social Media Analytics Tools

Want to know what’s working on social media?

Best free social media analytics toolsWord-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

Read More

The Importance of Brand Recommendations in Your Marketing Strategy

Knowing why and how consumers use recommendations will help you create more effective marketing programs.

Facebook likes are viewed as recommendations by consumersAccording to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. Only 37% trust search engine ads, and just 24% trust online banner ads. They trust their friends and family the most when looking for brand recommendations. But what types of recommendations carry the most weight?

Read More

20 Social Media Marketing Blogs You Should Read in 2013

Looking for some great social media marketing blogs? You’ve come to the right place!

20 Social Media Marketing Blogs You Should Read in 2013Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.

Here are some that I read on a regular basis — I think you should, too! The authors all have unique voices and offer timely information about tools, strategies, and trends that you can use to jumpstart your marketing efforts.

Read More

How Airlines Use Social Media: Lessons for Everyone

In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. SimpliFlying, “a unique blog offering insights, hindsights, and foresights into the world of airline and airport branding”, has created an infographic that shows how the airline industry has allocated resources to social media. We all know that it’s easy to set up social media profiles, but many brands fail to follow through and dedicate the huge amount of time and energy it takes to gain followers and create meaningful dialog. And who could forget the string of recent airline-industry PR debacles that had the companies scrambling to redeem themselves? These days, a social-media presence is vital for public relations, branding, marketing — everything, really.

Read More

How Can Brands Connect With the Facebook Generation?

According to a report by McCann WorldGroup, “The Truth About Youth”, millennials live in a new “social economy” in which recommending and sharing brands is front and center in their daily lives. The April study was conducted in seven countries: the United States, United Kingdom, China, Brazil, Spain, India, and Mexico. It explored the motivations of 16- to 30-year-olds with the goal of uncovering how they differ from previous generations in terms of brand interaction. According to the study, this group emphasizes public self-definition — they broadcast and narrate their lives via blogging, photos, and inexpensive design and editing software. Some country-specific insights also emerged — respondents in China, Brazil, and India, where emerging consumers are just beginning to build brand loyalties, feel the most strongly about sharing brands they like with friends.

Read More

8% of Women Dominate Social Sharing

According to a study by AOL and Bovitz Research Group, content sharing is commonplace for women online, and most of them leverage the Web in some fashion for word-of-mouth. Yet only a small number of women account for the vast majority of social media recommendations and referrals.

Among the online female population, AOL identified seven different segments based on their values, habits, and characteristics. The study found that the smallest groups were the most active in social media, and that they contribute the most to online word-of-mouth. The research focused on three of these groups — Social Expressionistas, Alpha Trendsetters, and Shopsessives:

  • Social Expressionistas (8%): These women use social networks to express their views and creativity. They believe that the Web brings people together and they’re passionate about using it to create community. They love spreading the word online, and they love social networking sites — nearly 90% of Social Expressionistas said social networks were their favorite type of site, 13 percentage points above the next group, Alpha Trendsetters.

Social Networks: Winners and Losers [Infographic]

Here in the U.S., the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets.

This informative infographic from Ignite Social Media offers some interesting statistics. It shows the rising stars and the fading lights of social media, as well as stats about what kinds of people are using which apps. Have you ever wondered which social networks are most popular with men? With women? Which platform has the oldest demographic? Where do the wealthiest among us go for their networking needs? The background data for this analysis came from Google, largely through Google Insight for Search and Google Ad Planner.

Read More