9 Awesome Tools for Content Authors and Bloggers

Content marketing isn’t easy.

10 awesome tools for content authors and bloggersIt requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process?
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How to Create Perfect Headlines for Social Media Posts

Your headline is the first — and maybe last — impression you make on your audience.

How to Create Perfect Headlines for Social Media PostsAlthough headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article.

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10 Ways to Get More People to Read Your Content

You work hard to create great content — people should see it.

10 ways to get more readers for your postsContent marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand.

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Content Marketing Editorial Calendar

It is vital to plan, manage, and optimize your content marketing initiatives. 

Essential Editorial Calendar TemplateThe pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Each one requires constant care and feeding, and content is at the core of every conversation. 

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120 Marketing Tactics for Blogs [Infographic]

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. 

120 Marketing Tactics for BlogsContent marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It is a way of creating relationships and community so people feel loyal to your brand, and it helps you become recognized as a thought leader in your industry. Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. They don’t merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions.

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Use Google Authorship to Improve SEO and Drive Traffic

Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create

Google Authorship improves SEO and branding, increases traffic Google is looking to put user identity at the forefront of a number of its products, including search. They are trying new ways to authenticate quality links. Executive Chairman Eric Schmidt discusses this in his upcoming book, “The New Digital Age”, writing that profile verification will be directly linked to search engine rankings:

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