8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

8 big social media mistakes businesses make (and how to avoid them)

Social media marketing is vital for business growth these days.

Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely.

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How to Foster a Cohesive Social Media Brand

Are you using social media marketing to extend your brand’s reach?

Build a cohesive social media brandIf so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

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15 Fantastic Books on Social Media Marketing

Do you want to learn more about social media marketing? You’re not alone.

15 awesome social media booksBy now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest methods can feel overwhelming sometimes.

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How to Learn Social Media Marketing: 15 Blogs for Beginners

Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out.

Social Media Marketing 101The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.
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How to Promote Your Event With Social Media Marketing

Events are, by nature, social affairs.

Promote your event with social media marketingPeople attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.

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How to Use Twitter Cards in Social Media Marketing

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit.

How to use Twitter cards in social media marketingThey add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.

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Don’t Make These 9 Social Media Marketing Mistakes

Social media marketing should be part of your strategy.

9 social media mistakesSocial networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.

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