Blogs Influence Consumer Spending More Than Social Networks

Blogging breeds community, where influence is born.

Blogs Influence Consumer Spending More Than Social NetworksA new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). But it turns out that where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.

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