Facebook Lags Behind Pinterest in Social Shopping Engagement

Pinterest is superior to Facebook at stimulating conversations about consumer products.

According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.

Pinterest is better than Facebook at driving sales of consumer goodsPinterest’s goal is to connect everyone in the world through the things they find interesting. The site is beautifully designed and truly engaging. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. The site has more than 23 million unique visitors a month who spend an average of 89 minutes pinning and re-pinning images. It has established itself as the leading source of visual inspiration in today’s social media landscape.

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10 Facts About Consumer Behavior on Facebook

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network.

CMB asked 1,491 respondents to share their social media habits. The data shows that more than half of Americans over the age of 18 spend an hour or more each week on Facebook, and over a quarter of them are connecting with their favorite brands.

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