How to Increase YouTube Engagement [Infographic]

Is YouTube marketing worth it?

How to improve YouTube engagementMore than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way.
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25 Excellent Content Marketing Tools for Your Brand

Successful content marketing initiatives have many moving parts.

20 content marketing tools for your brandCreating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.

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How to Develop Buyer Personas (Part 1)

Your persona is the role you play in life.

How to develop buyer personasIt’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among your target customers. Creating buyer personas will help you gain a thorough understanding of your audience’s roles and help you frame your brand engagement strategy.

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The Anatomy of Viral Content

Sharing content is an integral part of modern life.

Viral content marketing visualizationWe share more content from more sources with more people more quickly and more often than ever before. That’s quite a mouthful, but it’s true. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?

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Buyer Personas: The Keys to Content Marketing

Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. 

Using buyer personas in content marketing

But first, you need to understand your customers. Do they live in suburbs or in the city? Do they watch reality shows or PBS? Are they always online or are they oblivious to Facebook, Twitter, and other social networks? Where do they go for advice when they’re thinking about making a purchase?

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Measuring Your Content Marketing Success [Infographic]

Content marketing is one of the most reliable and effective tactics available to digital marketers.

How to measure content marketingBrands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?

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10 Great Alternatives to the Google Keyword Research Tool

Keyword research is a fundamental part of content marketing. 

10 best alternatives to the Google Keyword ToolIt is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming.

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