7 Steps to Successful Content Marketing [Infographic]

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. 

7 steps to content marketing successAlso known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.

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Content Marketing Editorial Calendar

It is vital to plan, manage, and optimize your content marketing initiatives. 

Essential Editorial Calendar TemplateThe pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Each one requires constant care and feeding, and content is at the core of every conversation. 

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9 Steps to Creating Good Content for Your Brand

Writing good content is crucial to delivering value and creating thought leadership for your brand. 

9 Steps to Creating Good Content for Your BrandContent marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. The content you produce should be closely related to what you sell — your job is to educate people about your brand and products so they get to know, like, and trust you enough to do business with you.

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8 Free Content Marketing eBooks

Become a better content marketer with these free resources.

60 Content marketing resourcesContent marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. It’s a very effective way to engage your audience, establish yourself as an expert, and promote your brand. The focal point of all of assets you create for this purpose doesn’t need to be around your company or products — it can also include a mix of problem-solving information and thought leadership. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.

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120 Marketing Tactics for Blogs [Infographic]

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. 

120 Marketing Tactics for BlogsContent marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It is a way of creating relationships and community so people feel loyal to your brand, and it helps you become recognized as a thought leader in your industry. Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. They don’t merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions.

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Content Marketing: How to Measure Its Effectiveness [Infographic]

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure.

Content Marketing: How to Measure Its Effectiveness Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify the value of a piece of content. What makes this process so tricky?

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60+ Content Curation Tools

Find and manage quality content to share with your audience, build relationships, and improve your social media branding.

Deliver the best, most relevant content to your audience with these social media content curation toolsGetting and retaining the attention of customers in a meaningful way is essential. Part of a good one-to-many content marketing strategy, content curation is the art of continually finding, grouping, organizing, and sharing the best and most relevant content with your brand’s audience. Good content curation consists of sifting through the fire hose of online information and being very selective, with a laser focus on your brand message — this helps you become a thought leader in your industry/category and a trusted resource.

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