A Beginners Guide to Content Marketing

Content marketing has changed the way consumers research and buy your products.

Google constantly changes its algorithm to improve search results. Over the past several years, many of these changes reflect Google’s efforts to favor content that’s truly useful. Conversely, Google’s changes punish content farms and other sites that create content solely to rank high for specific keyword searches. Creating relevant content signals to Google that the purpose of your site is to help people by providing real information.Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. Unless they are actively shopping for something, a lot of that information passes them by. But when something triggers their buying impulse, those stored impressions become critical — they are top of mind as consumers look to making purchases.

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Social Media is Key to B2B Content Marketing [Report]

91% of B2B marketers now use social media as a content marketing tool.

Social Media is Key to B2B Content MarketingB2B marketers are distributing their content on social networks more than ever before. A recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for  B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.

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