How Fortune 100 Companies are Leveraging Social Media [Infographic]

Burson-Martseller, a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. The study, called “The Global Social Media Check-Up”, found that 79% use at least one of the four top social media platforms:

  • 65% have active accounts on Twitter
  • 54% have a Facebook fan page
  • 50% have a YouTube channel
  • 33% have a corporate blog

Flowtown has created a terrific infographic that tells the visual story of these findings and illustrates how the largest corporations are using the social-media engagement model:

And here’s the SlideShare presentation that Burson-Martseller created based on its study results:

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Social Media from a Multi-Brand Perspective: Newell Rubbermaid

Here’s a presentation from Bert DuMars, Newell Rubbermaid’s Vice President of E-Business and Interactive Marketing. Delivered at BlogWell, Atlanta, “Social Media from a Multi-Brand Perspective” covers how the company is using different social media approaches across its many brands.

The case study includes advice about how to approach multi-brand social media as an ecosystem, how to test small ideas and then scale them up, and how to engage your fans in social dialog. Both the video and deck are available below.


  • Focus on your customer target
  • Set clear goals and objectives
  • Measure before, during, and after you engage
  • Immerse yourself to better understand the ecosystem, culture, and potential uses
  • Integrate with overall marketing plan, but understand social media is a long-term commitment
  • Based on above, select tools and services that reach and engage your customer target
  • Social Media is about people engaging with people — not robots. Show you care.

(Via GasPedal’s Word of Mouth Marketing Blog)

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