Amazing Facebook Facts [Infographic]

Infographics are always great for conveying and interpreting data. Here’s a fantastic Facebook fact sheet from SiteImpulse’s Website Monitoring Blog. It traces the social network’s history and milestones and includes user activity and engagement statistics along with other facts and figures from the company. It incorporates a list the top 10 Facebook countries based on the number of users (the United States is tops with over 111 million, followed by the United Kingdom with 23.5 million), and the top 10 Facebook pages (Texas Hold’Em Poker, anyone?).

Some highlights:

  • 400 million active users
  • 50% check in daily
  • Average user spends 55 minutes per day
  • 35 million update status every day
  • 3 billion photos uploaded each month
  • 5 billion pieces of content shared every day
  • 70% of users are outside the United States

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Social Media: Everybody’s Doing It, But For Different Reasons [Charts]

While the demographics of the average social media user mirror the average U.S. adult (i.e., everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. users on the social Web to the average American adult. But even with all the Twitter chitchat, Facebook fan groups, and blogs to be followed, consumers believe face-to-face communication is the most powerful.

Here are some interesting graphs from the report — mouse over them to see the underlying details:

View the full research report (PDF)

View the raw research data comparing social media users to U.S. adults 18+ (PDF)

View the raw research data comparing all social media user demographics (PDF)

Takeaways from the report:

  • 70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com
  • 72% of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication
  • More people who use social media prefer to give advice about a product or service rather than receive it
  • Social media users are more likely to use other new media compared to adults 18+
  • 71% of female social media users regularly use Facebook, compared to 61% of males
  • More men than women prefer to communicate with others via a cell phone conversation after searching for a product or service online


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What Social Network Should You Use to Grow Your Business?

Where should you go to reach your target market via social media? It depends on who your customers are.

Here are some recent demographics for Facebook, LinkedIn, and Twitter. By tailoring your marketing strategies to dovetail with statistics like these, you can maximize the effectiveness of your social media efforts and focus on reaching your desired audience. And if your goal is to reach a wide variety of users of all ages, incomes, and education levels, you can do so by using all three. Compare your target audience with this data:

Facebook Users:

  • 116 million unique U.S. visitors in December 2009
  • follow the Internet average pretty closely in terms of affluence, education, and household size
  • are slightly more female
  • are mostly younger, aged 13-34

LinkedIn Users:

  • 24 million unique U.S. visitors in December 2009
  • are slightly more male
  • mostly have at least a college education
  • … and an astounding 33% have a graduate degree, as compared to the Internet average of 21%
  • are generally older, more educated, and more affluent

Twitter Users:

  • 23 million unique U.S. visitors in December 2009
  • reflect an even male/female ratio
  • peak at the 18-34 age group (16% of its total users, compared to 8% of the total Internet audience), with an even number of older and younger users.
  • are generally less wealthy than those on Facebook and LinkedIn

(Via Business Insider)
(Photo: Matt Hamm)


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Kids Don’t Hate Twitter Anymore! [Chart]

Remember last year’s obsession about kids hating Twitter?

The site saw growth across all demographics in 2009, but growth among people 24 and younger accelerated faster than older folks in 2009, according to comScore.

Unlike most social networks, Twitter started out being more popular with adults before it caught on with younger users. That changed last year as celebrity tweets caught on and mainstream media started talking about the service more.

At the end of 2009, more than 30% of Twitter’s visitors were under 25, this chart suggests, up from about 20% of its visitors at the end of 2008:

(Via Silicon Alley Insider)


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