Become a better content marketer with these free resources.
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. It’s a very effective way to engage your audience, establish yourself as an expert, and promote your brand. The focal point of all of assets you create for this purpose doesn’t need to be around your company or products — it can also include a mix of problem-solving information and thought leadership. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.