How to Learn Social Media Marketing: 15 Blogs for Beginners

Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out.

Social Media Marketing 101The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.
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10 Great Alternatives to the Google Keyword Research Tool

Keyword research is a fundamental part of content marketing. 

10 best alternatives to the Google Keyword ToolIt is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming.

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Content Marketing Editorial Calendar

It is vital to plan, manage, and optimize your content marketing initiatives. 

Essential Editorial Calendar TemplateThe pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Each one requires constant care and feeding, and content is at the core of every conversation. 

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Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]

Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.

Social media conversationsIs there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?

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17 Pinterest Metrics Every Brand Should Track

Are you measuring your Pinterest marketing initiatives?

Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social networkPinterest has established itself as the dominant online source of visual inspiration. The social bookmarking site enables users collect and share photos of their favorite events, interests, and hobbies. Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. It has become a huge traffic referral for businesses, but marketers often struggle with Pinterest content strategies. Enter Pinterest metrics.

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Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.

Use Pinterest Analytics for marketingWith more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products, Pinterest makes it possible to show what you have to offer. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working.

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The Perfect Length of a Tweet is 71-100 Characters

All Tweets are the same, right? Fewer than 140 characters.

The perfect length of a Tweet is 70-110 characters

It’s not readily apparent that the length of a Tweet has an impact on the number of people who engage with it. Advertisers who use Twitter to reach their customers need all the insights they can get, especially those who are paying for promoted tweets. A recent study by Track Social, a social media analytics firm, looks at the effect of Tweet length on response levels as measured by retweets.

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Facebook Lags Behind Pinterest in Social Shopping Engagement

Pinterest is superior to Facebook at stimulating conversations about consumer products.

According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.

Pinterest is better than Facebook at driving sales of consumer goodsPinterest’s goal is to connect everyone in the world through the things they find interesting. The site is beautifully designed and truly engaging. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. The site has more than 23 million unique visitors a month who spend an average of 89 minutes pinning and re-pinning images. It has established itself as the leading source of visual inspiration in today’s social media landscape.

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How to Improve Your Facebook Fan Engagement

Facebook marketing isn’t only about what you say — it’s also about when and how you say it.

The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement.

Maximize Facebook fan engagement and interactionFacebook’s new timeline, rolled out earlier this year, caused a major shift in strategy for brands. Marketers have experimented with design elements like cover images, private messages, and pinned posts, but they still don’t have a clear understanding of how to optimize fan interaction. Your fans interact with you in different ways — Likes (79% of all interactions), comments (15%), and shares (6%) — and each offers an important opportunity for conversation with your audience.

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The Gap Between Social Customers and Social Marketers

More than three-quarters (76%) of social media marketers say they know what their customers want, but only one-third (34%) have actually asked them.

Shocking, right? One of the basic tenets of marketing — know your customers — is being ignored by the vast majority of brands that are trying to achieve success with social media marketing. There’s a major disconnect between what consumers desire and what they actually receive from the brands they follow on social networks. It’s no wonder marketers have trouble getting good results.

A revealing research report from the team at Pivot documents the growing gap between marketers and customers. The data shows that consumers and brands are far apart when it comes to perceptions, behaviors, attitudes, and expected benefits. This divide, which industry analyst Brian Solis calls the perception gap, presents a problem for brands that are trying to maximize user engagement and conversion rates on social media platforms like Facebook and Twitter. Marketers must reach out directly to their audience and offer them what they want — if they don’t, they’ll suffer the consequences in terms of awareness, engagement, and revenue.

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