Double Your Facebook Likes in 10 Minutes a Day [Infographic]

How do I get more likes for my Facebook page? 

Double your Facebook likesThis is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. For them, the potential for return on investment (ROI) is murky at best and not easily quantifiable.

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Calculate the Value of Your Facebook Page

Marketers are clamoring for data to determine the ROI of their social-media efforts, and a new free tool called the Social Page Evaluator, from social media management company Vitrue, is here to help. It’s designed to assist marketers as they try to get a better grasp of the value of a brand’s Facebook Page.

A Facebook Page is commonly referred to as “fan page”, and its purpose is to provide a platform for brands to connect and communicate with their audience. Pages come in many varieties: they can represent actual brands, organizations, non-profits, and other entities — including people, blogs, etc. When you engage and opt-in on a brand’s Facebook Page, you “like” (formerly “Become a Fan”) them.

The Social Page Evaluator is easy to use. Enter the URL of any Facebook Page and it will examine its fan count, post frequency, and various fan interactions with the Page and calculate a valuation. The formula used by the application is related to the formula that Vitrue recently released to estimate the relative value of Facebook Fans to large brands. The tool is adjustable and interactive — for example, the base rate of Earned Media Value (or CPM) is $5, but this can be adjusted higher or lower. There is also a “Fan-tasize” section that enables you to tweak other features like number of posts per day, engagement level, and fan count to see how these impact the valuation.

The interface allows you to compare a Facebook Page with up to three other brands and to view a Page’s value history. In addition to the valuation data, there is also a list of best practices for getting the most out of your Facebook Page that offers a breakdown of contributing factors to your Page’s current value and suggestions about how to improve engagement.

This tool isn’t completely scientific, but it’s one way way to gauge value of a Page to advertisers and to see the factors that impact a Facebook Page valuation. It’s also a good catalyst for thinking about the potential advertising power of a Page.

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Facebook is Trampling Other Social Networks

Back in March 2008, Facebook was poised to overtake MySpace, but it wasn’t yet the most popular social network in the world. Now it’s obliterating everybody. This chart from a report on SharesPost tells the story: Facebook’s popularity is unmatched — it’s on a completely different scale than its competitors.

And Facebook’s advertising business is booming thanks to brands marketing their Facebook pages (and spamming their customers like they used to in the good old days via e-mail) and virtual game studios’ steady acquisition of new users. There’s also “Pay With Facebook”, which gives Facebook a 30% cut of its insanely fast-growing virtual goods market AND could wind up us a one-click payment option across the Internet.

(Via Business Insider)

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Enhance Your Brand: Create a Facebook Page

A large and growing number of some of the most valuable demographic groups are devoting more of their attention to Facebook versus other media channels. With 300 million active users and counting (plus 500,000 new users every day), Facebook is no longer just a virtual community for college students to share photos and news with their friends. Adults and professionals from around the globe have embraced the platform, including 90 million in the U.S.

This has businesses large and small asking themselves: Will Facebook really help my business? Does my company need a Facebook Page?

Why is Facebook Important to Marketers?

Facebook offers a unique marketing opportunity for businesses. More and more people are migrating to social networks, and that’s where they’re choosing to research companies, products, and services. Marketing on Facebook has a viral effect, as it does on most social media sites.

Microsoft’s recent partnership with Facebook to integrate Facebook updates with Bing paves the way for more real-time search results. Google likely will do the same with Facebook in the near future. So having an understanding of Facebook can open up new ways for marketers to reach out to their audiences and brand themselves.

Consider some of the benefits of using Facebook as a business branding tool:

  • Customer acquisition: As people become fans of a company’s Facebook page or post comments on it, they get a notice posted on the wall of their own page — where their networks see it. This increases visibility, and the viral aspect often leads to new fans. Facebook pages can also be linked to other social networking sites, increasing a brand’s reach.
  • Customer interaction: Facebook provides a forum for dialogue between a brand and its customers. This enables companies to build better relationships and to demonstrate to their customers that they care about what they think.
  • Reputation management: Direct contact with customers via comments and feedback helps companies gain a deeper understanding of  how their brand is perceived online and offers an avenue for brand enhancement and, if need be, damage control.
  • Traffic generation: As traffic increases on a company’s Facebook fan page, traffic to the its Web site increases, too. Facebook Pages also appear in search results.
  • Targeted advertising: Facebook ads enable businesses to advertise an event, a Web site, a product – any content, really. Companies can target the reach of their ads by gender, age, interests, and location. With custom filters, Facebook automatically updates the count of people who fit the criteria and gauges the size of the target market on Facebook.
  • Increased exposure: An important reason to invest time in creating an engaging page is that all the activity of your fans (from becoming a fan to posting a comment) is shared with a greater network.
  • Branding: In addition to a company’s Web site, a good Facebook Page can create brand awareness for new audiences and reinforce it for current customers by sharing valuable information with its fans and emphasizing the company’s position in its industry. Developing and nurturing an active community enhances a brand.
  • It’s free: What’s not to like about using a new, viral channel for customer interaction without paying a cent?

Here are some brands that have embraced the Facebook Pages platform and successfully leveraged it to engage their audiences and create a real community for their fans:

Coca-Cola (4 million  fans)

Starbucks (5 million fans)

Pizza Hut (1 million fans)

Sears (148,000 fans)

Best Buy (1 million fans)

Walmart (55,000 fans)

Nutella (3.3 million fans)

Pringles (2.8 million fans)

9 Things to Think About As You Create a Facebook Presence For Your Business:

  1. Start with a strategy: Just like any kind of marketing, having a solid strategy in hand from the beginning is key. What is your message? Who are you targeting? What’s in it for them? How will you reach them?
  2. Be creative: You need to have a strong creative execution. What is exciting or interesting to your customers/friends/fans? How does your page content add value? Creative execution includes sharing photos and videos, running contests and promotions, having lively conversations with members, and doing things that are just plain interesting that will keep your fans coming back.
  3. Engage with your fans: Many businesses create a fan page, invite people to join, and then seemingly forget that the page exists. Active fan engagement is the key to an effective Facebook presence. Have a content plan in hand that’s engaging and germane to your target audience. What will you post? When will you post it? How will you inspire your fans to participate? Don’t just create a page – create an engagement plan.
  4. Communicate consistently and frequently: The most successful and fruitful social media campaigns promote a strong message that is repeated often and is consistent in voice and tone. This increases brand awareness and sales potential by keeping your brand messaging top of mind with your target audience.
  5. Own your fan page: Some company fan pages are created and managed by an actual fan instead of the company. Fans expect company pages to be run by the company itself, and they want the company to play an active role. Issues around having a fan own a company’s page might not immediately present themselves, but not having control of a brand’s messaging might cause problems down the road – even if the owner is the company’s biggest fan.
  6. Monitor discussions: It looks pretty bad when a business is inactive and doesn’t respond to its fans. It’s important to monitor your fan page for activity and respond to relevant questions and comments. It’s a good idea to have someone who is dedicated to this effort and empowered to engage on behalf of the company.
  7. Pay attention to analytics: Facebook fan pages offer analytics and insights, so you can learn how engaging your page is. These great tools will help you understand what is and isn’t effective, aiding you in your efforts to constantly improve and refine your page.
  8. Don’t focus on the number of followers/friends/fans: Many businesses focus on the number of fans they have. This measure lacks relevance, since it’s not difficult to get followers or fans. These numbers shouldn’t be used as a key metric – what matters is how you engage your followers. A balanced approach measures what’s really important based on your strategy.
  9. Be transparent and honest: The importance of establishing integrity, honesty, and transparency up front cannot be overstated. Once credibility is lost, it’s very difficult to get it back.

The Takeaway

Facebook has quickly morphed from a fad into a highly effective business tool. If you have the time to devote to building and using social media for marketing, Facebook may have potential for your company. It can be a powerful avenue for establishing and enhancing a strong online brand identity.

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