Give your posts a higher probability of appearing at the top of users’ News Feeds.
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. Customized and continuously updated, it is designed to make the most out of the time you spend on the social network by serving up the information that’s the most meaningful to you. News Feed stories include likes, status updates, app activity, photos, videos, and links.
According to comScore, 40% of time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in their “top news”. EdgeRank is an algorithm developed by Facebook that governs what is displayed — and how high — on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. If you can write posts with an eye toward the EdgeRank algorithm, they will have a higher probability of being displayed at the top of users’ “top news”.