Social Media Marketing Has a Major Influence on Moms’ Buying

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations.

How do moms use social media to make buying decisions?Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social Media Right Now — and How You Can Make the Most of It”, also found that Facebook and blogs have the largest impact on their purchasing decisions.

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How to Improve Your Facebook Fan Engagement

Facebook marketing isn’t only about what you say — it’s also about when and how you say it.

The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement.

Maximize Facebook fan engagement and interactionFacebook’s new timeline, rolled out earlier this year, caused a major shift in strategy for brands. Marketers have experimented with design elements like cover images, private messages, and pinned posts, but they still don’t have a clear understanding of how to optimize fan interaction. Your fans interact with you in different ways — Likes (79% of all interactions), comments (15%), and shares (6%) — and each offers an important opportunity for conversation with your audience.

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The Gap Between Social Customers and Social Marketers

More than three-quarters (76%) of social media marketers say they know what their customers want, but only one-third (34%) have actually asked them.

Shocking, right? One of the basic tenets of marketing — know your customers — is being ignored by the vast majority of brands that are trying to achieve success with social media marketing. There’s a major disconnect between what consumers desire and what they actually receive from the brands they follow on social networks. It’s no wonder marketers have trouble getting good results.

A revealing research report from the team at Pivot documents the growing gap between marketers and customers. The data shows that consumers and brands are far apart when it comes to perceptions, behaviors, attitudes, and expected benefits. This divide, which industry analyst Brian Solis calls the perception gap, presents a problem for brands that are trying to maximize user engagement and conversion rates on social media platforms like Facebook and Twitter. Marketers must reach out directly to their audience and offer them what they want — if they don’t, they’ll suffer the consequences in terms of awareness, engagement, and revenue.

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LinkedIn is the Best Social Network for Improving SEO

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms — Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

LinkedIn is the best social network for improving SEOThis is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

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Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. They are important avenues for building brand engagement and influence. If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks.

5 marketing strategies to rock Twitter, Facebook, and YouTubeBut these 3 platforms are very different from one other. Do you know how to effectively approach each one to achieve the best results?

Social media software firm Awareness has researched best practices for these dominant networks. 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube, a new white paper from the company, looks at the 3 social media platforms and examines 5 strategies marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.

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Top 12 Social Media Insights for Nonprofits in 2012

Social networksBlackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media to drive value and raise awareness for their causes.

Conducted between January 24th and February 21st this year, over 3500 nonprofit professionals completed an online survey around two main categories:

  • Commercial social networks: The use of social networks like Facebook, Twitter, Linkedin, and Google+
  • House social networks: The use of social networks built and managed by nonprofits themselves

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Using Facebook’s Timeline for Business [Infographic]

Using Facebook's Timeline for BusinessAll Facebook Timelines will convert to the new format on March 30th, so it’s time to take charge of your business page to get the best results. Facebook has many resources to help you, including:

Social media connoisseur Mari Smith has written a fabulous guide for businesses about how to use Facebook’s new Timeline design for best results. Facebook Timeline for Business Pages – 21 Key Points To Know contains a wealth of information and step-by-step instructions to help brands get the most out of the new format.

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Timing Your Social Media Marketing

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimumThe science of social media marketing timing customer engagement. Is it in the morning, since many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream while they’re eating lunch? Is evening best? Which days of the week generate the most engagement? And what about B2B versus B2C — are the dynamics different?

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Social Media in the Workplace

Does social media have a place at the office? Some organizations definitely don’t think so. A recent report from Clearswift, an IT security firm, found that 19% of companies are blocking employee access to social media sites at work, up 10% from last year.

But wait… Is Cyberloafing’ Good for Productivity?  discusses web surfing at work and its effect on output. The conclusion? It “serves an important restorative function and can actually refresh workers and improve performance”. The article summarizes a recent study by Don. J.Q. Chen and Vivien K.G. Kim which found that the amount of Internet browsing a person does during the day, including visiting social media sites, is significantly and positively related to such upbeat mental states as excited,  interested, alert, and active, and inversely related to such negative mental states as distressed, fearful, hostile, and jittery.

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10 Facts About Consumer Behavior on Facebook

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network.

CMB asked 1,491 respondents to share their social media habits. The data shows that more than half of Americans over the age of 18 spend an hour or more each week on Facebook, and over a quarter of them are connecting with their favorite brands.

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