7 Facebook Marketing Case Studies

Learn some inventive ways to integrate Facebook into your social media marketing strategy.

7 Facebook Marketing Case StudiesEvery day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.

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Understanding Facebook EdgeRank [Infographics]

Give your posts a higher probability of appearing at the top of users’ News Feeds.

Understanding Facebook EdgeRankThe News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. Customized and continuously updated, it is designed to make the most out of the time you spend on the social network by serving up the information that’s the most meaningful to you. News Feed stories include likes, status updates, app activity, photos, videos, and links.

According to comScore, 40% of time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in their “top news”. EdgeRank is an algorithm developed by Facebook that governs what is displayed — and how high — on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. If you can write posts with an eye toward the EdgeRank algorithm, they will have a higher probability of being displayed at the top of users’ “top news”.

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Facebook, Twitter, Pinterest, and Instagram Demographics

67% of online adults use social networking sites. But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram?

Social media demographics for Facebook, Twitter, Pinterest, Instagram, and Tumblr Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project. The study reaffirmed that young adults aged 18-29 are more likely than others to use major social networks (83%). It also substantiates that women are more likely than men to be on these sites (71% vs. 62%), and that people who live in urban areas are significantly more likely than rural Internet users to use social networking (70% vs. 61%).

The analysis also takes a deeper dive into statistics such as the race/ethnicity, education, and household income of people who use social media sites. This information can help you refine your social media marketing initiatives to find leads, increase sales, and improve branding.

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Blogs Influence Consumer Spending More Than Social Networks

Blogging breeds community, where influence is born.

Blogs Influence Consumer Spending More Than Social NetworksA new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). But it turns out that where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.

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Social Media Image Sizing Cheat Sheet [Infographic]

Make sure that you have attractive, consistent visual branding across all of your social media platforms.

Social media profile sizing cheat sheet for Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest

Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. While content is a huge driver of  awareness, dazzling visual depictions create awareness and differentiation on a more visceral level.

Whether you’re just getting started with social media marketing or you’re a veteran, setting up profiles on all of the various social media sites can be a daunting process. It requires good planning and execution to ensure that your brand has a consistent visual voice on Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest.

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Find and Reserve Your Social Media Name

Grab your name and secure your brand before someone else does

Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities.

There are hundreds of sites that can host your profile, but being the first to claim your name on every one can be difficult. Most of them prevent automated sign-up processes, so you need to manually create a profile for each.

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Facebook Lags Behind Pinterest in Social Shopping Engagement

Pinterest is superior to Facebook at stimulating conversations about consumer products.

According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.

Pinterest is better than Facebook at driving sales of consumer goodsPinterest’s goal is to connect everyone in the world through the things they find interesting. The site is beautifully designed and truly engaging. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. The site has more than 23 million unique visitors a month who spend an average of 89 minutes pinning and re-pinning images. It has established itself as the leading source of visual inspiration in today’s social media landscape.

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