If you’re using social media to market your company, you know that social media fans are not all alike.
Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales. Here’s a look a who they are, why they’re following your brand on social media, and what to do to get the most out of them.