If you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and your bottom line.
But there’s more to harnessing Google’s search algorithm than simply optimizing your site with keywords and meta descriptions. Social media activity is becoming increasingly important in organic search results. Google’s Social Search taps into your social networks to determine the people you trust and makes sure that you see content from them in your search results.