Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Creating great content isn’t enough.

Create shareable contentIf you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.
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Using Hashtags in Social Media Marketing

Hashtags are increasingly important in social media marketing campaigns.

How to use hashtagsThey enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty.

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When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

 Social media is always on.

When to Post on Facebook, Twitter, Google+, LinkedIn, and PinterestDetermining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality.

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Social Media Image Dimensions: The Ultimate Guide

Visual marketing plays an important role in brand awareness and outreach.

Social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTubeBrands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

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Google Plus SEO: The Business Benefits

Google Plus offers business opportunities available nowhere else.

http://www.pamorama.net/2013/06/16/a-beginners-guide-to-content-marketing-infographic/The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said, “It’s really the unification of all of Google’s services, with a common social layer.” Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. 

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Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]

Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.

Social media conversationsIs there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?

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Use Google Authorship to Improve SEO and Drive Traffic

Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create

Google Authorship improves SEO and branding, increases traffic Google is looking to put user identity at the forefront of a number of its products, including search. They are trying new ways to authenticate quality links. Executive Chairman Eric Schmidt discusses this in his upcoming book, “The New Digital Age”, writing that profile verification will be directly linked to search engine rankings:

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Find and Reserve Your Social Media Name

Grab your name and secure your brand before someone else does

Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities.

There are hundreds of sites that can host your profile, but being the first to claim your name on every one can be difficult. Most of them prevent automated sign-up processes, so you need to manually create a profile for each.

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Does Social Media Improve Google Organic Search Ranking?

Google SEOIf you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and your bottom line.

But there’s more to harnessing Google’s search algorithm than simply optimizing your site with keywords and meta descriptions. Social media activity is becoming increasingly important in organic search results. Google’s Social Search taps into your social networks to determine the people you trust and makes sure that you see content from them in your search results.

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Using Google+ for Business [Infographic]

How business can use Google+I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And it’s yet another silo for social media marketers to maintain — Twitter, Facebook, and other social networks all require hands-on management to achieve marketing goals, and adding Google+ as an additional marketing/branding channel also requires lots of care and feeding. After all, social networks are not alike and they can’t all be used the same way — each one needs a unique plan and approach.
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