Use Google Authorship to Improve SEO and Drive Traffic

Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create

Google Authorship improves SEO and branding, increases traffic Google is looking to put user identity at the forefront of a number of its products, including search. They are trying new ways to authenticate quality links. Executive Chairman Eric Schmidt discusses this in his upcoming book, “The New Digital Age”, writing that profile verification will be directly linked to search engine rankings:

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Find and Reserve Your Social Media Name

Grab your name and secure your brand before someone else does

Find and reserve your social media nameA consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities.

There are hundreds of sites that can host your profile, but being the first to claim your name on every one can be difficult. Most of them prevent automated sign-up processes, so you need to manually create a profile for each.

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Does Social Media Improve Google Organic Search Ranking?

Google SEOIf you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and your bottom line.

But there’s more to harnessing Google’s search algorithm than simply optimizing your site with keywords and meta descriptions. Social media activity is becoming increasingly important in organic search results. Google’s Social Search taps into your social networks to determine the people you trust and makes sure that you see content from them in your search results.

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Using Google+ for Business [Infographic]

How business can use Google+I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And it’s yet another silo for social media marketers to maintain — Twitter, Facebook, and other social networks all require hands-on management to achieve marketing goals, and adding Google+ as an additional marketing/branding channel also requires lots of care and feeding. After all, social networks are not alike and they can’t all be used the same way — each one needs a unique plan and approach.
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25 Google Plus Resources, Articles, and Reviews to Help You Get Started

Google+ (or is it “Google Plus”?), the search giant’s big social initiative, has arrived and there’s a lot to learn. Google’s answer to Facebook has been in the works for a year and has been delayed several times due to disagreements about its design, purpose, and execution. Facebook’s threat to Google’s domination of the Web was a wake-up call that ignited the development of the new social platform. Even though Facebook’s traffic seems to be slowing in the U.S. and Canada, the network’s exponential growth frightened Google’s leadership into taking action. When Facebook discovered the company’s plans, it went into  “lockdown” for 60 days and focused on completing new features like Facebook Groups, Facebook Messages, and Facebook Places.

Google refers to Google+ as a “project” rather than a product, stressing that its goal is to make Google itself more social rather than being a standalone social network that competes directly with Facebook. “It’s ‘Plus’ because it takes products from Google and makes them better and ‘project’ because it’s an ongoing set of products,” said Vic Gundotra, Google’s senior vice president of Social. If it looks like a duck and quacks like a duck, it’s probably, well, a duck. And Google+ looks like and quacks like Facebook in many ways.

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Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart]

If Google isn’t already worried about Facebook, this should unnerve them.

According to the latest data from comScore, time spent on Facebook was greater than time spent on Google sites in the U.S. in August for the first time ever. In the meantime, Yahoo continues its downward slide.

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