The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. These methods are now viewed as too intrusive, especially among younger consumers who regularly tune out the tactics. So what’s the difference between inbound and outbound marketing, anyway?
The Pages Overview Guide (PDF)
The full Pages Product Guide (PDF)
- The Pages Learning video, a walk-through with Facebook’s product experts
Social media connoisseur Mari Smith has written a fabulous guide for businesses about how to use Facebook’s new Timeline design for best results. Facebook Timeline for Business Pages – 21 Key Points To Know contains a wealth of information and step-by-step instructions to help brands get the most out of the new format.