10 Tools for Measuring Your Social Media Influence

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content 10 tools to help measure social media influenceand with each other. The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. The impact of those relationships affects our Web authority.

Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. Essentially, influence is the art of persuasion — the ability to cause a change in mindset or actions so someone thinks or behaves in a certain way. In the world of social media marketing, influence is currency. In order to raise awareness, foster brand advocacy, win attention, and generate real-world action, businesses want to know the answers to questions like:

  • Who are the influencers in my brand category and how do I find them?
  • What are they saying about my brand?
  • How many of my Twitter followers are clicking my links and retweeting my content?
  • Does my Facebook page create the kind of engagement I’d hoped?
  • What is my brand’s “true reach”?

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