Using Google+ for Business [Infographic]

How business can use Google+I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And it’s yet another silo for social media marketers to maintain — Twitter, Facebook, and other social networks all require hands-on management to achieve marketing goals, and adding Google+ as an additional marketing/branding channel also requires lots of care and feeding. After all, social networks are not alike and they can’t all be used the same way — each one needs a unique plan and approach.
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Top 12 Social Media Insights for Nonprofits in 2012

Social networksBlackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media to drive value and raise awareness for their causes.

Conducted between January 24th and February 21st this year, over 3500 nonprofit professionals completed an online survey around two main categories:

  • Commercial social networks: The use of social networks like Facebook, Twitter, Linkedin, and Google+
  • House social networks: The use of social networks built and managed by nonprofits themselves

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Inbound Marketing vs. Outbound Marketing [Infographic]

The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. What's the difference between inbound and outbound marketing?Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. These methods are now viewed as too intrusive, especially among younger consumers who regularly tune out the tactics. So what’s the difference between inbound and outbound marketing, anyway?

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Using Facebook’s Timeline for Business [Infographic]

Using Facebook's Timeline for BusinessAll Facebook Timelines will convert to the new format on March 30th, so it’s time to take charge of your business page to get the best results. Facebook has many resources to help you, including:

Social media connoisseur Mari Smith has written a fabulous guide for businesses about how to use Facebook’s new Timeline design for best results. Facebook Timeline for Business Pages – 21 Key Points To Know contains a wealth of information and step-by-step instructions to help brands get the most out of the new format.

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The Social Media Lifecycle [Infographic]

Social media success

The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. Whatever the case, data is supposed to help you make those decisions faster while getting better results.

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Social Media in Higher Education

Social Media in Colleges and UniversitiesThere’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy medium has become a challenge.

For higher education, the story is different. When used as an educational tool, colleges and universities have found that social media enhances the learning experience by enabling students and teachers to connect and interact in new ways beyond the classroom. Twitter, Facebook, LinkedIn, and other social sites promote collaboration and discussion, and students have embraced them as a means to ask questions and exchange ideas.

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Social Media Sites Are Now Used by 65% of Adults Online

A new report from the Pew Internet & American Life Project on social media reveals that nearly two-thirds of adults on the Internet say they use social networking sites such as Facebook, Twitter, and LinkedIn, up slightly from a year ago. Drilling down further, the research also shows that social media use among Baby Boomers is growing at a faster clip — among users aged 50-64, 33% say they visit a social network daily, a 20% increase from last year.

Among online adults:

  • 83% of 18-29 year-olds
  • 70% of 30-49 year-olds
  • 51% of 50-64 year-olds, and
  • 33% of those ages 65 and older

use social-networking sites.

Users generally enjoy their experiences, describing them as mostly “good”:

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