Amazing Facebook Facts [Infographic]

Infographics are always great for conveying and interpreting data. Here’s a fantastic Facebook fact sheet from SiteImpulse’s Website Monitoring Blog. It traces the social network’s history and milestones and includes user activity and engagement statistics along with other facts and figures from the company. It incorporates a list the top 10 Facebook countries based on the number of users (the United States is tops with over 111 million, followed by the United Kingdom with 23.5 million), and the top 10 Facebook pages (Texas Hold’Em Poker, anyone?).

Some highlights:

  • 400 million active users
  • 50% check in daily
  • Average user spends 55 minutes per day
  • 35 million update status every day
  • 3 billion photos uploaded each month
  • 5 billion pieces of content shared every day
  • 70% of users are outside the United States

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Happy Birthday Twitter: The Path to 10 Billion Tweets

Today (March 21st) marks Twitter’s 4th birthday — exactly four years since Twitter co-founder Jack Dorsey sent his first Tweet and, along with Evan Williams and Biz Stone, started a phenomenon:

After its launch in 2006, it took years (until November, 2008) to collect its first billion tweets. Just one year later, Twitter hit five billion messages. And by about two weeks ago (March 4th), that number had doubled to 10 billion according to GigaTweet. The site pulls in an astonishing 50 million tweets a day, which translates to about 600 tweets a second. Given the current pace of growth, GigaTweet projects that the 20-billion milestone will occur at about mid-September.

Here’s a great infographic from Mashable that chronicles the road to the 10-billionth tweet. It takes a look at what’s been learned about Twitter users and what they’ve been talking about along the way.


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How Fortune 100 Companies are Leveraging Social Media [Infographic]

Burson-Martseller, a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. The study, called “The Global Social Media Check-Up”, found that 79% use at least one of the four top social media platforms:

  • 65% have active accounts on Twitter
  • 54% have a Facebook fan page
  • 50% have a YouTube channel
  • 33% have a corporate blog

Flowtown has created a terrific infographic that tells the visual story of these findings and illustrates how the largest corporations are using the social-media engagement model:

And here’s the SlideShare presentation that Burson-Martseller created based on its study results:



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Social Media: A Cheat Sheet [Infographic]

Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? Here’s a handy infographic that doubles as a roadmap of the social Web. Created for CMO.com by 97th Floor, it analyzes the top social media sites in the U.S. and tells you how each one stacks up in terms of:

  • Customer communication
  • Brand exposure
  • Ability to drive traffic to your site
  • SEO

Overall, YouTube and Digg post the best results, although YouTube falters in the traffic area and Digg isn’t a great tool for customer communication. This guide doesn’t address the mechanics of how involved you need to be with each site when you launch a new campaign, or how aggressive — in general, it’s important to tread lightly with your messaging because over-marketing in the social sphere can backfire quickly.

The image below has been scaled. You can click on it to see a slightly larger version and download the full-screen PDF.


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35 Great Social Media Infographics

[Note: I recently updated this compilation to include some more recent visualizations… you can see it here.]

Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.

It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means.

Most of these have been scaled down or cropped. Each one has been linked to the original, so please visit the links to view them full-size.

If you know of any good ones that I’ve missed, please leave a comment and let me know!




1. The Social Engagement Spectrum


2. 10 Levels of Intimacy in Today’s Communication


3. The Social Media Effect




4. Social Marketing Compass


5. Facebook vs. Twitter


6. Balance Your Media Diet


7. Social Media Statistics




8. Social Web Involvement




9. The Spectrum of Online Friendship


10. How People Share Content on the Web


11. Donut Marketing


12. Twitter Territory


13. Twitter PR Strategy


14. The Journey of a Tweet


15. The Hierarchy of Digital Distractions


16. When Social Media Attacks


17. The Art of Listening




18. The Conversation Prism




19. Word of Mouth Visualized




20. Social Web Reputation Management Cycles




21. Twitter Statistics




22. The Story (So Far) of Twitter




23. Who Participates Online




24. Gender Balance on Social Networking Sites




25. Building a Company With Social Media




26. The Life Cycle of a Blog Post, From Servers to Spiders to Suits—to You




27. Social Media Spending




28. The Facebook Juggernaut




29. Twitter Perceptions of Google Buzz Over Time




30. Breakdown of the Blogosphere




31. Visualizing 6 Years of Facebook




32. The Boom of Social Sites




33. Age Distribution of Social Sites




34. Make Social Media Work for Your Company




35. The World Map of Social Networks




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The Facebook Juggernaut: Exponential Growth + World’s Leading News Reader?

Facebook celebrated its sixth birthday on February 4th and announced that it now has over 400 million members. That’s quite an accomplishment — just a year ago, the social media giant had 150 million users.

Noting this milestone in a blog post, founder Mark Zuckerberg said:

We’ve made great progress over the last year towards making the world more open and connected.

If Facebook was a country, it would soon have the largest population in the world. At 400 million active users and counting, only China and India have more inhabitants:

Look again at that last number… That’s more than half a billion estimated users. Given Facebook’s exponential growth rate, it probably won’t be too long before the network reaches this milestone.

And Facebook could be a major disrupter in realm of news and media

An interesting post on ReadWriteWeb suggests that Facebook could become the world’s leading news reader and contends that, with a few tweaks, it could be a major player in the distribution of news content. (An update indicates that ReadWriteWeb has hard numbers confirming that Facebook is already the largest news reader on the Web.) A recent article on the Facebook blog encouraged members to set up a news feed on Facebook.

According to recent data from Hitwise, Facebook has eclipsed Google News to become the fourth-largest news distributor on the Web:

Facebook already drives 2.5 times as much traffic to other news and media destinations  (3.5%) as Google News (1.4%). Here’s an illustration of the increase over the past year in visits from Facebook to news and media Web sites relative to Google News:

A blog post at The Atlantic discusses how Facebook is becoming the real news portal for the world these days and notes that it’s not a surprise:

But the emergence of Facebook as a real driver of news stories tells us something important about how news works. Getting our news from our friends is nothing new. It’s as old as the concept of neighborhood gossip. But if Hitwise analytics are capturing a true trend in media, and the share of Facebook outbound links really doubled in the last six months, it paints the picture of an increasingly nichefied world of news readers. Friends are reading what their friends are reading, who are reading what their friends are reading, and so on. It presages the deterioration of top-down news, and the rise of news-reading groups whose news sources and opinions become a centripetal, self-perpetuated cycle of information — or disinformation.

The majority of traffic to news sites still comes from Google, Yahoo, and MSN, but Facebook is definitely a player to watch.

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